How Much Are You and Your E-mail Program Worth?
Email

How Much Are You and Your E-mail Program Worth?

14y Simms Jenkins

How Much Are You and Your E-mail Program Worth?

A compensation and resources study provides benchmarks for e-mail marketing professionals. Read More...

View article
Integrating E-mail and Social Marketing: Do's and Don'ts
Email

Integrating E-mail and Social Marketing: Do's and Don'ts

14y Simms Jenkins

Integrating E-mail and Social Marketing: Do's and ...

Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part seri...

View article
Integrating Social and E-mail Marketing: Where to Begin
Email

Integrating Social and E-mail Marketing: Where to Begin

14y Simms Jenkins

Integrating Social and E-mail Marketing: Where to ...

Know your audience and where they are learning about your business. First in a two-part series. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Big-Time Predictions From E-mail Marketing Heavyweights
Email

Big-Time Predictions From E-mail Marketing Heavyweights

14y Simms Jenkins

Big-Time Predictions From E-mail Marketing Heavywe...

Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Re...

View article
E-mail Marketing Lessons From Two Retailers
Email

E-mail Marketing Lessons From Two Retailers

14y Simms Jenkins

E-mail Marketing Lessons From Two Retailers

Plus, eight points to consider in this year's e-mail marketing plans. Read More...

View article
Twitter and E-mail as a Media Channel
Email

Twitter and E-mail as a Media Channel

14y Bill McCloskey

Twitter and E-mail as a Media Channel

The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool. Read More...

View article
Times Are Changing for E-Mail Delivery
Email

Times Are Changing for E-Mail Delivery

14y Bill McCloskey

Times Are Changing for E-Mail Delivery

ISPs are testing new techniques for deciding which e-mails should be delivered. Read More...

View article
Getting Social in E-Mail Marketing
Email

Getting Social in E-Mail Marketing

14y Bill McCloskey

Getting Social in E-Mail Marketing

If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true. Read More...

View article
Double Opt-in, Redux
Email

Double Opt-in, Redux

15y Bill McCloskey

Double Opt-in, Redux

Three lessons to learn when using double opt-in to confirm e-mail recipients. Read More...

View article
Delivery and Reach in the Office Supply Market
Email

Delivery and Reach in the Office Supply Market

15y Bill McCloskey

Delivery and Reach in the Office Supply Market

The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Re...

View article
New Rules for E-Mail Marketers
Email

New Rules for E-Mail Marketers

15y Bill McCloskey

New Rules for E-Mail Marketers

A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Read More...

View article
E-Mail Versus Twitter
Email

E-Mail Versus Twitter

15y Bill McCloskey

E-Mail Versus Twitter

Could Twitter replace e-mail as the supreme marketing vehicle? Read More...

View article
E-Mail Back-to-School Specials
Email

E-Mail Back-to-School Specials

15y Bill McCloskey

E-Mail Back-to-School Specials

What's the best timing for your back-to-school e-mail campaign? Read More...

View article
Twitter Surpasses Facebook as Top Link in E-mail
Email

Twitter Surpasses Facebook as Top Link in E-mail

15y Bill McCloskey

Twitter Surpasses Facebook as Top Link in E-mail

Still, why aren't more social media "mavens" including links to Twitter or Facebook in their e-mail marketing messages? Read More...

View article
How to Get New Prospects and Convert Them to Clients
Email

How to Get New Prospects and Convert Them to Clients

15y Bill McCloskey

How to Get New Prospects and Convert Them to Clien...

Once you gain prospects, how do you convert them to clients and subscribers through e-mail marketing? Read More...

View article
Time to Invest in E-mail
Email

Time to Invest in E-mail

15y Bill McCloskey

Time to Invest in E-mail

E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin. Read More...

View article
Building E-Mail Strategy With Free Competitive Intelligence
Email

Building E-Mail Strategy With Free Competitive Intelligence

15y Bill McCloskey

Building E-Mail Strategy With Free Competitive Int...

A well thought-out e-mail strategy is a vital part of any traffic-driving effort. Competitive intelligence through free data sources can help build a ...

View article
Is E-Mail Marketing a $12 Billion Industry?
Email

Is E-Mail Marketing a $12 Billion Industry?

15y Bill McCloskey

Is E-Mail Marketing a $12 Billion Industry?

A debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why. Read More...

View article
Video in E-mail
Email

Video in E-mail

15y Bill McCloskey

Video in E-mail

Though technology has improved, marketers still should be aware of issues when embedding video in e-mail messages. Read More...

View article
Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail
Email

Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail

15y Bill McCloskey

Canada's Anti-Spam Bill Would Put a Chill on B2B E...

What works for consumers doesn't always work for business. Read More...

View article
Avoid Poisoning the Marketing Channels
Email

Avoid Poisoning the Marketing Channels

15y Bill McCloskey

Avoid Poisoning the Marketing Channels

And don't try to sell me Blue Green Algae either. Read More...

View article
Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?
Email

Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

15y Bill McCloskey

Is Your E-Mail Getting Delivered on Prime or Subpr...

When evaluating an e-mail service provider, be sure to ask what neighborhood you'll be placed in. One bad apple could spoil the whole barrel. Read Mor...

View article
Six International E-Mail Marketing Challenges
Email

Six International E-Mail Marketing Challenges

15y Derek Harding

Six International E-Mail Marketing Challenges

Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Read More...

View article
Are You Really, Really Sure?
Email

Are You Really, Really Sure?

15y Bill McCloskey

Are You Really, Really Sure?

Why double opt-in, once a best practice, no longer makes sense in e-mail marketing. Read More...

View article
Something Phishy's Going On
Email

Something Phishy's Going On

15y Bill McCloskey

Something Phishy's Going On

Flagging a new twist on an old scam and decoding mystery text in spam. Read More...

View article
When to Take the Low Road
Email

When to Take the Low Road

15y Bill McCloskey

When to Take the Low Road

Respectable e-mail marketers could learn from the folks who promote payday loans, herbal remedies, and get-rich-quick schemes. Read More...

View article
Get Right with AOL, Part 2
Email

Get Right with AOL, Part 2

19y Heidi Anderson

Get Right with AOL, Part 2

Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles...

View article
1 5 6 7 8 9 14