E-Mail Goes Swimmingly For Pool Company
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E-Mail Goes Swimmingly For Pool Company

21y Heidi Anderson

E-Mail Goes Swimmingly For Pool Company

Selling high-ticket goods: Kayak Pools makes a splash with e-mail. Read More...

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What If the Lights Go Out on Your Campaign? Part 2
Email

What If the Lights Go Out on Your Campaign? Part 2

21y Heidi Anderson

What If the Lights Go Out on Your Campaign? Part 2

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy. Damage, and damage control. Read More...

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What If the Lights Go Out on Your Campaign?
Email

What If the Lights Go Out on Your Campaign?

21y Heidi Anderson

What If the Lights Go Out on Your Campaign?

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy sources. What went wrong? Read More...

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Tracking Results on a Budget
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Tracking Results on a Budget

21y Heidi Anderson

Tracking Results on a Budget

Small businesses don’t have larger companies’ deep pockets. How to track e-mail campaign results on a budget. Read More...

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E-Mail Case Study: Hold the E-Mail
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E-Mail Case Study: Hold the E-Mail

21y Heidi Anderson

E-Mail Case Study: Hold the E-Mail

Though not about e-mail, today’s case study offers ideas for an e-mail campaign. Read More...

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Cruising to E-Mail Results
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Cruising to E-Mail Results

21y Heidi Anderson

Cruising to E-Mail Results

How Holland America Line used e-mail to boost its share of the Caribbean market. Read More...

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Leveraging One-to-One E-Mail Marketing
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Leveraging One-to-One E-Mail Marketing

21y Heidi Anderson

Leveraging One-to-One E-Mail Marketing

How one-to-one relationships can increase e-mail marketing effectiveness. Read More...

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Grow a List: 3K to 11K in One Year
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Grow a List: 3K to 11K in One Year

21y Heidi Anderson

Grow a List: 3K to 11K in One Year

The eight measures a B2B services company took to quadruple its house list in only a year. Read More...

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Five Mini Case Studies
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Five Mini Case Studies

21y Heidi Anderson

Five Mini Case Studies

Lessons learned from testing, testing, and more testing. Read More...

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Conducting a Dialogue
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Conducting a Dialogue

21y Heidi Anderson

Conducting a Dialogue

National Semiconductor’s successful strategy to engage and convert Web site visitors. Read More...

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Acquisition Methods: Learning From Specpan’s Approaches
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Acquisition Methods: Learning From Specpan’s Approaches

21y Heidi Anderson

Acquisition Methods: Learning From Specpan’s Appro...

Specpan tries three acquisition methods. Below, the lessons they offer. Read More...

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Get the Picture?
Email

Get the Picture?

21y Heidi Anderson

Get the Picture?

A marketer decided to enliven its e-mail messages with images. It ran a test (of course) with surprising results. Read More...

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A Regular Joe Drives Extraordinary Results
Email

A Regular Joe Drives Extraordinary Results

21y Heidi Anderson

A Regular Joe Drives Extraordinary Results

Give your e-newsletter a face, a name, and a personality. Read More...

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ASAP Case Study
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ASAP Case Study

21y Heidi Anderson

ASAP Case Study

Readers sometimes ask if e-mail marketing is really the way to go. If you’re still not convinced, today’s case study is for you. Read More...

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Nintendo Case Study: Rules Are Made to Be Broken
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Nintendo Case Study: Rules Are Made to Be Broken

21y Heidi Anderson

Nintendo Case Study: Rules Are Made to Be Broken

The game giant plays e-mail to win. Read More...

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Glitzy E-Mails Befit a High-Gloss Hotel
Email

Glitzy E-Mails Befit a High-Gloss Hotel

21y Heidi Anderson

Glitzy E-Mails Befit a High-Gloss Hotel

A five-star hotel generated a surprising result when it added video to its e-mail marketing messages. Heidi gives us the lowdown on the campaign. Read...

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A Download and a Baseball Cap Help Build a List
Email

A Download and a Baseball Cap Help Build a List

21y Heidi Anderson

A Download and a Baseball Cap Help Build a List

Placing text ads are one way to grow your list. Read about another. Read More...

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Birth of a Mailing List
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Birth of a Mailing List

21y Heidi Anderson

Birth of a Mailing List

How a life insurance company grew its list from near-zero to almost 10,000 relevant e-mail addresses in three months. Read More...

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Forefield Case Study: When Traffic Is the Goal
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Forefield Case Study: When Traffic Is the Goal

21y Heidi Anderson

Forefield Case Study: When Traffic Is the Goal

Heidi examines how one company used increased site traffic to keep current customers and gain new ones. Read More...

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Lessons Learned in 2002
Email

Lessons Learned in 2002

21y Heidi Anderson

Lessons Learned in 2002

What wisdom have we gleaned from other companies’ email marketing experiences in the past year? Read More...

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Ricochet’s on Target With Locally Focused Campaign
Email

Ricochet’s on Target With Locally Focused Campaign

21y Heidi Anderson

Ricochet’s on Target With Locally Focused Campaign

When you’re rolling out a service one market at a time, location really matters. Read More...

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Pipe Tech Company Stands Out With Baseball Pitch
Email

Pipe Tech Company Stands Out With Baseball Pitch

22y Heidi Anderson

Pipe Tech Company Stands Out With Baseball Pitch

Here’s how a flow-measurement company hit a home run with an unusual email promotion. Read More...

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New York Rangers Case Study
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New York Rangers Case Study

22y Heidi Anderson

New York Rangers Case Study

Rich media email: skating on thin ice? Here’s how the Rangers scored. Read More...

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Erma Bombeck’s Screen Saver, Revisited
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Erma Bombeck’s Screen Saver, Revisited

22y Heidi Anderson

Erma Bombeck’s Screen Saver, Revisited

Want a low cost, effective way to drive customers to your site and keep your brand on their desktops? Here’s a quick lesson from the University of Day...

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Pioneers in the Email Highlands
Email

Pioneers in the Email Highlands

22y Heidi Anderson

Pioneers in the Email Highlands

It’s not quite ’Braveheart,’ but it’s still been a battle for these Scottish marketers to launch an email PR effort. Read More...

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Email Versus Direct Mail: A Head-to-Head Test
Email

Email Versus Direct Mail: A Head-to-Head Test

22y Heidi Anderson

Email Versus Direct Mail: A Head-to-Head Test

Result? An 890 percent cost-per-lead gap for one marketer. Guess which method came out ahead? Read More...

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Back-to-School Column
Email

Back-to-School Column

22y Heidi Anderson

Back-to-School Column

Summer 2002 as a case study? Off the beaten track, but email marketing lessons were learned. Read More...

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