The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages.
Email Marketing Optimization
It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process.
What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips.
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX.
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign.
In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency.
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization.
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content.
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send."