Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be.
Email Marketing Optimization
Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.
How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign?
If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.
Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.
That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.
Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?
Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.
Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry.
Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues.