The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX.
Email Marketing Optimization
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign.
In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency.
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization.
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content.
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send."
Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar?
No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary.
Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be.