Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleHow valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleOftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...
View articleThat text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...
View articleMajor brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...
View articleAsking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleMany marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things ...
View articleSuccessful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...
View articleImplementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist M...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleThe newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...
View articleSummer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleHere are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleWith all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleEvery email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...
View articleThe world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View article