Engagement Matters
Email

Engagement Matters

9y Derek Harding

Engagement Matters

Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...

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What If You Could Predict Subscriber Value With a Single Message?
Email

What If You Could Predict Subscriber Value With a Single Message?

9y Scott Roth

What If You Could Predict Subscriber Value With a ...

How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...

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Are Your Subscribers "Swiping Left"?
Email

Are Your Subscribers "Swiping Left"?

9y Dave Hendricks

Are Your Subscribers "Swiping Left"?

If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...

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Why Was My Email Blocked?
Email

Why Was My Email Blocked?

9y Derek Harding

Why Was My Email Blocked?

Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...

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It’s Time to Drop the Text Version
Email

It’s Time to Drop the Text Version

9y Derek Harding

It’s Time to Drop the Text Version

That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...

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Could a Company See a 15 Percent Drop in Stock Value Due to Email?
Email

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

9y Derek Harding

Could a Company See a 15 Percent Drop in Stock Val...

Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...

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Ask These Questions - Now - to Reshape Your Email Strategy in 2015
Email

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

9y Margaret Farmakis

Ask These Questions - Now - to Reshape Your Email ...

Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...

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The Keys to the Cloud
Email

The Keys to the Cloud

10y Dave Hendricks

The Keys to the Cloud

Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...

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Unsubscribe Best Practices and Beyond
Email

Unsubscribe Best Practices and Beyond

10y Derek Harding

Unsubscribe Best Practices and Beyond

Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things ...

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Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints
Email

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

10y Margaret Farmakis

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips t...

Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...

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5 Tips for Winning Triggered Email Product Review Campaigns
Email

5 Tips for Winning Triggered Email Product Review Campaigns

10y Margaret Farmakis

5 Tips for Winning Triggered Email Product Review ...

Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist M...

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Owned Data, Paid Success
Email

Owned Data, Paid Success

10y Dave Hendricks

Owned Data, Paid Success

Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...

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CASL: The Sky Isn’t Falling
Email

CASL: The Sky Isn’t Falling

10y Derek Harding

CASL: The Sky Isn’t Falling

The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...

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Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season
Email

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Se...

10y Margaret Farmakis

Summertime and the Blacklisting Is Easy: Tips to S...

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...

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Mobile First, Second, and Third
Email

Mobile First, Second, and Third

10y Dave Hendricks

Mobile First, Second, and Third

If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...

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Is Your Email Program Helping or Hindering the Customer Journey?
Email

Is Your Email Program Helping or Hindering the Customer Journey?

10y Margaret Farmakis

Is Your Email Program Helping or Hindering the Cus...

Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...

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Will 2015 Be the Year of the Next Triple Crown Winner?
Email

Will 2015 Be the Year of the Next Triple Crown Winner?

10y Dave Hendricks

Will 2015 Be the Year of the Next Triple Crown Win...

Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...

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Are You Using Big Data, and Does It Matter?
Email

Are You Using Big Data, and Does It Matter?

10y Derek Harding

Are You Using Big Data, and Does It Matter?

The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...

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4 Ways to Prepare for the Future of the Inbox
Email

4 Ways to Prepare for the Future of the Inbox

10y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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What Acxiom "Hash" Figured Out
Email

What Acxiom "Hash" Figured Out

10y Dave Hendricks

What Acxiom "Hash" Figured Out

With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...

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Digital Hugging, or Contextualization Simplified
Asia

Digital Hugging, or Contextualization Simplified

10y Ohad Hecht

Digital Hugging, or Contextualization Simplified

Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...

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Mandatory Email Authentication and What It Means for Marketers
Email

Mandatory Email Authentication and What It Means for Marketers

10y Derek Harding

Mandatory Email Authentication and What It Means f...

New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...

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5 Signs You Don’t Have an Email Strategy
Email

5 Signs You Don’t Have an Email Strategy

10y Margaret Farmakis

5 Signs You Don’t Have an Email Strategy

Having an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...

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Would You Rather Be a DMP or an ESP?
Email

Would You Rather Be a DMP or an ESP?

10y Dave Hendricks

Would You Rather Be a DMP or an ESP?

Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...

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5 Things Every Email Marketer Should Know
Email

5 Things Every Email Marketer Should Know

10y Derek Harding

5 Things Every Email Marketer Should Know

Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...

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Testing: The Email Program’s Equivalent of Flossing
Email

Testing: The Email Program’s Equivalent of Flossing

10y Margaret Farmakis

Testing: The Email Program’s Equivalent of Flossin...

The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...

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People Versus Pixels
Email

People Versus Pixels

10y Dave Hendricks

People Versus Pixels

If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...

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