Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency.
Email Marketing Optimization
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization.
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content.
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send."
Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar?
No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary.
Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be.
Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.
How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign?
If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.