Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.
Email Marketing Optimization
How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign?
If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.
Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.
That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.
Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?
Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.
Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry.
Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues.
Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics.