Gmail Image Caching Update Is Good News, Kind Of
Email

Gmail Image Caching Update Is Good News, Kind Of

10y Derek Harding

Gmail Image Caching Update Is Good News, Kind Of

In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requ...

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse
Email

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride i...

10y Margaret Farmakis

Gmail Leads the Charge: Email Marketers Could Be i...

If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai
Email

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

10y Dave Hendricks

The Enterprise Strikes Back: Oracle Corporation Ac...

Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...

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Email Marketers: New Stewards of Privacy and Data
Email

Email Marketers: New Stewards of Privacy and Data

10y Derek Harding

Email Marketers: New Stewards of Privacy and Data

It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion
Email

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

10y Margaret Farmakis

10 Tips for Inspiring Email Love and Long-Lasting ...

When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...

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Coding for Responsive Design Part 2: Adapt or Die
Email

Coding for Responsive Design Part 2: Adapt or Die

10y Dave Hendricks

Coding for Responsive Design Part 2: Adapt or Die

By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...

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Email Subscribers - Don’t Let Them Leave Angry
Email

Email Subscribers - Don’t Let Them Leave Angry

10y Margaret Farmakis

Email Subscribers - Don’t Let Them Leave Angry

The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...

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CRM & Media Together At Last Means an Expanded Role for Email Marketers
Email

CRM & Media Together At Last Means an Expanded Role for Email Marketers

10y Derek Harding

CRM & Media Together At Last Means an Expanded...

You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...

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Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Email

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

10y Kara Trivunovic

Jonah Berger's 6 STEPPS for Success Applied to Ema...

As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...

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What To Do with Long-Term Inactive Email Subscribers?
Email

What To Do with Long-Term Inactive Email Subscribers?

10y Derek Harding

What To Do with Long-Term Inactive Email Subscribe...

Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a liv...

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4 Game-Changing Digital Marketing Predictions for 2014
Email

4 Game-Changing Digital Marketing Predictions for 2014

10y Margaret Farmakis

4 Game-Changing Digital Marketing Predictions for ...

Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger...

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2013 Year in Review: Email Marketing Winners & Losers
Email

2013 Year in Review: Email Marketing Winners & Losers

10y Dave Hendricks

2013 Year in Review: Email Marketing Winners &...

Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pa...

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Email Marketing Quality Control Lessons from Publishing and Software Engineering
Email

Email Marketing Quality Control Lessons from Publishing and Software Engine...

10y Derek Harding

Email Marketing Quality Control Lessons from Publi...

For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control ...

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Is Your Email Program Big Enough for Big Data?
Email

Is Your Email Program Big Enough for Big Data?

10y Dave Hendricks

Is Your Email Program Big Enough for Big Data?

Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data ...

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How to Create SEO-Friendly Email Campaigns
Asia

How to Create SEO-Friendly Email Campaigns

10y Ohad Hecht

How to Create SEO-Friendly Email Campaigns

Consider these tips to optimize your email campaigns for search engine results. Read More...

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A False Dichotomy
Email

A False Dichotomy

10y Derek Harding

A False Dichotomy

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the o...

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Becoming One With Our Email Addresses
Email

Becoming One With Our Email Addresses

10y Dave Hendricks

Becoming One With Our Email Addresses

Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...

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Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Email

Don’t Let Holiday Hysteria Harm Your Email Program in 2014

10y Margaret Farmakis

Don’t Let Holiday Hysteria Harm Your Email Program...

Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...

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Four Approaches to Make Your Subject Lines Work Harder
Email

Four Approaches to Make Your Subject Lines Work Harder

11y Margaret Farmakis

Four Approaches to Make Your Subject Lines Work Ha...

Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...

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Email Is History
Email

Email Is History

11y Dave Hendricks

Email Is History

One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...

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Size and Specialization?
Email

Size and Specialization?

11y Derek Harding

Size and Specialization?

As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...

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4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond
Email

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email a...

11y Margaret Farmakis

4 Easy Questions: Understanding Engagement to Surv...

Mastering engagement will determine whether your email program ultimately succeeds or fails. Read More...

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What's an Email Hash, Anyway?
Email

What's an Email Hash, Anyway?

11y Dave Hendricks

What's an Email Hash, Anyway?

By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...

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5 Tactics to Ignite Your Email List Growth
Email

5 Tactics to Ignite Your Email List Growth

11y Mike Hotz

5 Tactics to Ignite Your Email List Growth

Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Read More...

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Focus on the Fundamentals
Email

Focus on the Fundamentals

11y Derek Harding

Focus on the Fundamentals

It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavi...

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The Law of Inactivity: 3 Things Not to Do With Non-Responders
Email

The Law of Inactivity: 3 Things Not to Do With Non-Responders

11y Margaret Farmakis

The Law of Inactivity: 3 Things Not to Do With Non...

The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder a...

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Email Marketing Isn't Just About Sending Email
Email

Email Marketing Isn't Just About Sending Email

11y Dave Hendricks

Email Marketing Isn't Just About Sending Email

Email marketing is about the email address - the CRM targeting power of this unique identifier. Read More...

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