Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?
Email Marketing Optimization
Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.
Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry.
Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues.
Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics.
Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns.
Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels in order to utilize the new trend of CRM retargeting.
The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own.
Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI?
If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities.