Email Marketing Isn't Just About Sending Email
Email

Email Marketing Isn't Just About Sending Email

11y Idris Nagri

Email Marketing Isn't Just About Sending Email

Email marketing is about the email address - the CRM targeting power of this unique identifier. Read More...

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Maximize Your Call-to-Action for Optimal Email Performance
Email

Maximize Your Call-to-Action for Optimal Email Performance

11y Mike Hotz

Maximize Your Call-to-Action for Optimal Email Per...

If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lea...

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Handling Yahoo's Email Retirement Plan
Email

Handling Yahoo's Email Retirement Plan

11y Idris Nagri

Handling Yahoo's Email Retirement Plan

Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Read More...

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Banish Shades of Gray From Your Email Program With Informative, Useful Content
Email

Banish Shades of Gray From Your Email Program With Informative, Useful Cont...

11y Idris Nagri

Banish Shades of Gray From Your Email Program With...

Learn how to increase your inbox placement, subscriber engagement, and the long-term health of your email program while preventing your campaigns from...

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How Email Is Finally Breaking Free and Crossing the Chasm
Email

How Email Is Finally Breaking Free and Crossing the Chasm

11y Idris Nagri

How Email Is Finally Breaking Free and Crossing th...

Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommen...

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Time to Add Passbook to Your Email Program
Email

Time to Add Passbook to Your Email Program

11y Mike Hotz

Time to Add Passbook to Your Email Program

As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Read More...

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It's Not Just Email Anymore
Email

It's Not Just Email Anymore

11y Idris Nagri

It's Not Just Email Anymore

Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes wi...

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How 3 Brands Drove Category-Leading Engagement for Mother's Day
Ecommerce

How 3 Brands Drove Category-Leading Engagement for Mother's Day

11y Idris Nagri

How 3 Brands Drove Category-Leading Engagement for...

What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Read More...

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What MarTech Means for All of Us Now
Email

What MarTech Means for All of Us Now

11y Idris Nagri

What MarTech Means for All of Us Now

Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will c...

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Get Me Off This List!
Email

Get Me Off This List!

11y Christine Doré

Get Me Off This List!

Five ways to get your unsubscribe rates to go back to normal. Read More...

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Testing, for the Heck of It
Email

Testing, for the Heck of It

11y Idris Nagri

Testing, for the Heck of It

Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to...

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Does Your Agency Underestimate Email?
Email

Does Your Agency Underestimate Email?

11y Idris Nagri

Does Your Agency Underestimate Email?

The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...

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We Are Not All Created Equal
Email

We Are Not All Created Equal

11y Christine Doré

We Are Not All Created Equal

We need to first have a solid understanding of who our audience is and then decide how to treat them. Read More...

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What Email Cavemen Can Learn From the Dinosaurs
Email

What Email Cavemen Can Learn From the Dinosaurs

11y Idris Nagri

What Email Cavemen Can Learn From the Dinosaurs

Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguish...

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How to Win the Relevance Game
Email

How to Win the Relevance Game

11y Mike Hotz

How to Win the Relevance Game

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...

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Welcome Stranger! Wanna Be Friends?
Email

Welcome Stranger! Wanna Be Friends?

11y Christine Doré

Welcome Stranger! Wanna Be Friends?

What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing...

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Big Data's Big Omission
Email

Big Data's Big Omission

11y Idris Nagri

Big Data's Big Omission

An email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...

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Mobile Email Marketing Essentials for 2013
Email

Mobile Email Marketing Essentials for 2013

11y Idris Nagri

Mobile Email Marketing Essentials for 2013

Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...

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A Not-So-Unique Definition of Big Data
Email

A Not-So-Unique Definition of Big Data

11y Idris Nagri

A Not-So-Unique Definition of Big Data

Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...

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The Grand Finale
Email

The Grand Finale

11y Idris Nagri

The Grand Finale

The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Read More...

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It's a New Year! Don't Screw It Up!
Email

It's a New Year! Don't Screw It Up!

11y Christine Doré

It's a New Year! Don't Screw It Up!

You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Read More...

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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Email

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

11y Idris Nagri

Why Email Mobile Banner Ads Don't Have a Little 'X...

In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Read More...

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The Problem With Mobile Marketing?
Email

The Problem With Mobile Marketing?

11y Idris Nagri

The Problem With Mobile Marketing?

You're thinking about "mobile." Read More

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Email Marketing Trends to Watch in 2013
Email

Email Marketing Trends to Watch in 2013

11y Idris Nagri

Email Marketing Trends to Watch in 2013

Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...

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2012 Has Foretold a Lot About Email, but There's More to Come
Email

2012 Has Foretold a Lot About Email, but There's More to Come

11y Idris Nagri

2012 Has Foretold a Lot About Email, but There's M...

A look back at the past year's email scene and what the implications will be for your email program next year. Read More...

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It's All About the Audience
Email

It's All About the Audience

11y Idris Nagri

It's All About the Audience

Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Read More...

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Why Checkboxes Should Be Your BFF
Email

Why Checkboxes Should Be Your BFF

11y Christine Doré

Why Checkboxes Should Be Your BFF

Don't get sucked into the notion that list growth is the absolute highest priority. Read More...

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