6 great examples of email marketing from Black Friday and Cyber Monday

Email Marketing 6 great examples of email marketing from Black Friday and Cyber Monday

3y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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How brands can use AI to boost their email marketing metrics

AI & Automation How brands can use AI to boost their email marketing metrics

3y Kevin George

How brands can use AI to boost their email marketi...

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...

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3 reasons your front-end email platform and back-end delivery vendors need to break up

Email Marketing 3 reasons your front-end email platform and back-end delivery vendors need to break up

3y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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Up your open rate with kinetic email

Email Marketing Up your open rate with kinetic email

3y Emily Alford

Up your open rate with kinetic email

Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...

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Here's what customers hate about your emails (And how AI can help)

AI & Automation Here's what customers hate about your emails (And how AI can help)

3y Emily Alford

Here's what customers hate about your emails (And ...

Email marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...

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How AI in email marketing generated millions in revenue for these brands

AI & Automation How AI in email marketing generated millions in revenue for these brands

3y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Increase your email marketing conversion rates with these simple tricks

Email Marketing Increase your email marketing conversion rates with these simple tricks

3y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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Round-up: The Future of Email

Email Round-up: The Future of Email

4y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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10 email marketing tools to help build, send, automate and optimize your campaigns

Email & Automation 10 email marketing tools to help build, send, automate and optimize your campaigns

4y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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The 4 key metrics to a successful email

Analytics The 4 key metrics to a successful email

4y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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The revival of email newsletters and the rise of mobile-first email

Email & Automation The revival of email newsletters and the rise of mobile-first email

4y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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4 strategic differences in writing emails for B2B vs B2C

B2C Email Marketing 4 strategic differences in writing emails for B2B vs B2C

4y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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Four tech innovations that will take your B2B email marketing strategy to the next level

Email Marketing Four tech innovations that will take your B2B email marketing strategy to the next level

4y Tereza Litsa

Four tech innovations that will take your B2B emai...

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...

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How to craft an irresistible Call To Action

Email Marketing How to craft an irresistible Call To Action

4y Katie Callaghan

How to craft an irresistible Call To Action

In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...

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How to avoid the mid-email slump with better body copy

Email Marketing How to avoid the mid-email slump with better body copy

4y Katie Callaghan

How to avoid the mid-email slump with better body ...

Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...

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The three best B2B marketing channels for small businesses (and how to use them)

Content Marketing The three best B2B marketing channels for small businesses (and how to use them)

4y Chris Camps

The three best B2B marketing channels for small bu...

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...

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How to write an email hook that keeps ‘em reading to the very end

Email Marketing How to write an email hook that keeps ‘em reading to the very end

4y Katie Callaghan

How to write an email hook that keeps ‘em reading ...

Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...

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The 5 rules of highly-opened email subject lines

Email Marketing The 5 rules of highly-opened email subject lines

4y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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5 tips for launching a successful localized email marketing strategy

Email Marketing 5 tips for launching a successful localized email marketing strategy

4y Amanda DiSilvestro

5 tips for launching a successful localized email ...

If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...

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A beginner's guide to email marketing automation

Email A beginner's guide to email marketing automation

4y Tereza Litsa

A beginner's guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...

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When should you use confirmed opt-in?

Email When should you use confirmed opt-in?

4y Ryan Phelan

When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...

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What is email marketing and how do you create a successful strategy?

Email What is email marketing and how do you create a successful strategy?

4y Tereza Litsa

What is email marketing and how do you create a su...

Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...

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Four predictions for email marketing in 2017

Email Four predictions for email marketing in 2017

5y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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Five email marketing tips to increase Black Friday ecommerce traffic

B2C Email Marketing Five email marketing tips to increase Black Friday ecommerce traffic

5y Tereza Litsa

Five email marketing tips to increase Black Friday...

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...

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Email: creating a low effort experience

Advanced Email Marketing Email: creating a low effort experience

5y Derek Harding

Email: creating a low effort experience

Why creating a low effort experience is important in email marketing. Read More...

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Changing email habits and what marketers need to know

Email Changing email habits and what marketers need to know

5y Tereza Litsa

Changing email habits and what marketers need to k...

Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...

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'Creepy data' goes bump in the night

Email 'Creepy data' goes bump in the night

5y Ryan Phelan

'Creepy data' goes bump in the night

Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...

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