Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
The web doesn’t have a traffic problem, but it has a conversion problem.