Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
Digital Marketing

Key Insights: Email marketing the titanium of martech, global dips can’t cu...

4y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, ma...

4y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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How COVID-19 is affecting notifications and ads in newsletters
Analytics

How COVID-19 is affecting notifications and ads in newsletters

4y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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Email-focused personalization is top priority for marketers
Digital Marketing

Email-focused personalization is top priority for marketers

4y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions
Digital Marketing

SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

5y Barry Levine

SmarterHQ: Retailers dialing back their ‘Black Fri...

Only a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent emai...

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US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

5y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Adobe Email Usage Study: "Emailed too often" named most annoying
Digital Marketing

Adobe Email Usage Study: "Emailed too often" named most annoying

5y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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The science of email marketing: How psychology can help email open rates
Email

The science of email marketing: How psychology can help email open rates

5y Emily Alford

The science of email marketing: How psychology can...

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....

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Top 8 A/B testing elements for email marketing campaigns
Email

Top 8 A/B testing elements for email marketing campaigns

5y Kevin George

Top 8 A/B testing elements for email marketing cam...

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...

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6 great examples of email marketing from Black Friday and Cyber Monday
Email

6 great examples of email marketing from Black Friday and Cyber Monday

6y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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How brands can use AI to boost their email marketing metrics
AI & Automation

How brands can use AI to boost their email marketing metrics

6y Kevin George

How brands can use AI to boost their email marketi...

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...

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3 reasons your front-end email platform and back-end delivery vendors need to break up
Email

3 reasons your front-end email platform and back-end delivery vendors need ...

6y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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Up your open rate with kinetic email
Email

Up your open rate with kinetic email

6y Emily Alford

Up your open rate with kinetic email

Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...

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Here's what customers hate about your emails (And how AI can help)
AI & Automation

Here's what customers hate about your emails (And how AI can help)

6y Emily Alford

Here's what customers hate about your emails (And ...

Email marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...

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How AI in email marketing generated millions in revenue for these brands
AI & Automation

How AI in email marketing generated millions in revenue for these brands

6y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Increase your email marketing conversion rates with these simple tricks
Email

Increase your email marketing conversion rates with these simple tricks

6y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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Round-up: The Future of Email
Email

Round-up: The Future of Email

7y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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10 email marketing tools to help build, send, automate and optimize your campaigns
Disruptive MarTech

10 email marketing tools to help build, send, automate and optimize your ca...

7y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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The 4 key metrics to a successful email
Analytics

The 4 key metrics to a successful email

7y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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The revival of email newsletters and the rise of mobile-first email
Email

The revival of email newsletters and the rise of mobile-first email

7y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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4 strategic differences in writing emails for B2B vs B2C
B2C

4 strategic differences in writing emails for B2B vs B2C

7y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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Four tech innovations that will take your B2B email marketing strategy to the next level
Disruptive MarTech

Four tech innovations that will take your B2B email marketing strategy to t...

7y Tereza Litsa

Four tech innovations that will take your B2B emai...

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...

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How to craft an irresistible Call To Action
Email

How to craft an irresistible Call To Action

7y Katie Callaghan

How to craft an irresistible Call To Action

In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...

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How to avoid the mid-email slump with better body copy
Email

How to avoid the mid-email slump with better body copy

7y Katie Callaghan

How to avoid the mid-email slump with better body ...

Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...

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The three best B2B marketing channels for small businesses (and how to use them)
Content

The three best B2B marketing channels for small businesses (and how to use ...

7y Chris Camps

The three best B2B marketing channels for small bu...

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...

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How to write an email hook that keeps ‘em reading to the very end
Email

How to write an email hook that keeps ‘em reading to the very end

7y Katie Callaghan

How to write an email hook that keeps ‘em reading ...

Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...

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The 5 rules of highly-opened email subject lines
Email

The 5 rules of highly-opened email subject lines

7y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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