Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email ...
View articleNow more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
View articleWhen it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...
View articleDo your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleThere is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...
View articleAutomation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...
View articleThe web doesn’t have a traffic problem, but it has a conversion problem. Read More...
View articleAs consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...
View articleA new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...
View articleEmail deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...
View articleIt’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...
View articleNobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...
View articleIt’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...
View articleMarketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...
View articleCustomers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...
View articleIn advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleWe all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleEmail automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleNo reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post IR...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleAmazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
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