How can marketers better use technology to maximise their returns?

Email Marketing How can marketers better use technology to maximise their returns?

5y Rebecca Sentance

How can marketers better use technology to maximis...

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...

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Four 'occasional use' strategies to make your emails cool again

Email Four 'occasional use' strategies to make your emails cool again

5y Ryan Phelan

Four 'occasional use' strategies to make your emai...

A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...

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Are your emails personal enough?

Advanced Email Marketing Are your emails personal enough?

5y Luke Richards

Are your emails personal enough?

When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...

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Blending social and email for a better customer experience

Email Blending social and email for a better customer experience

5y Greg Zakowicz

Blending social and email for a better customer ex...

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...

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Which digital channel has the brightest future for business?

Conference Coverage Which digital channel has the brightest future for business?

5y Lian Cimet

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

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The free tool most email marketers don’t know about

Advanced Email Marketing The free tool most email marketers don’t know about

5y Derek Harding

The free tool most email marketers don’t know abou...

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...

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How to be part of the elite 7% of marketers successfully implementing automation

Email How to be part of the elite 7% of marketers successfully implementing automation

5y Steve Denner

How to be part of the elite 7% of marketers succes...

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...

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Five hard-hitting tips for boosting online conversion rates

Actionable Analysis Five hard-hitting tips for boosting online conversion rates

5y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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How 'Next Logical Product' could trigger more email success

Actionable Analysis How 'Next Logical Product' could trigger more email success

5y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Remarketing: wouldn’t they just come back anyway?

Analytics Remarketing: wouldn’t they just come back anyway?

5y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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Email deliverability is on the decline: report

Advanced Email Marketing Email deliverability is on the decline: report

5y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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How to audaciously hit it off with consumers through email content

Email How to audaciously hit it off with consumers through email content

5y Josie Scotchmer

How to audaciously hit it off with consumers throu...

It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...

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What the Verizon/Yahoo deal means for the future of email marketing

Email What the Verizon/Yahoo deal means for the future of email marketing

5y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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Take control of your email deliverability

B2C Email Marketing Take control of your email deliverability

5y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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List-growth strategies that break through your acquisition barriers

Email Marketing List-growth strategies that break through your acquisition barriers

5y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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Six ways order confirmation emails can increase engagement

Email Six ways order confirmation emails can increase engagement

5y Tereza Litsa

Six ways order confirmation emails can increase en...

Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...

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Q&A: Tim Clark on NASCAR's email marketing strategy

Advanced Email Marketing Q&A: Tim Clark on NASCAR's email marketing strategy

5y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

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Eight ways to improve the effectiveness of your email marketing

Email Eight ways to improve the effectiveness of your email marketing

5y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

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How do you manage all your emails?

Email Marketing How do you manage all your emails?

5y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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Why address validation is not enough for email marketers

Email Marketing Why address validation is not enough for email marketers

5y Derek Harding

Why address validation is not enough for email mar...

Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...

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Four steps for winning the inbox with email automation

Email Marketing Four steps for winning the inbox with email automation

5y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Should brands ever use 'do not reply' email addresses?

Email Should brands ever use 'do not reply' email addresses?

5y Graham Charlton

Should brands ever use 'do not reply' email addres...

No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails?  In this post IR...

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Better email acquisition is key for big data success

Email Marketing Better email acquisition is key for big data success

5y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Four lessons B2C marketers can learn from B2B

Email Marketing Four lessons B2C marketers can learn from B2B

5y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Personalized recommendations aren’t just for the big ecommerce marketers

Ecommerce Personalized recommendations aren’t just for the big ecommerce marketers

5y Susan Wall

Personalized recommendations aren’t just for the b...

Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...

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How incremental innovation drives email evolution

Email Marketing How incremental innovation drives email evolution

5y Ryan Phelan

How incremental innovation drives email evolution

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...

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Q&A: The Entertainer on growing email and multichannel revenues

Ecommerce Q&A: The Entertainer on growing email and multichannel revenues

5y Graham Charlton

Q&A: The Entertainer on growing email and mult...

Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue.  Ro...

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