When should you use confirmed opt-in?
Email

When should you use confirmed opt-in?

7y Ryan Phelan

When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...

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What is email marketing and how do you create a successful strategy?
Email

What is email marketing and how do you create a successful strategy?

7y Tereza Litsa

What is email marketing and how do you create a su...

Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...

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Four predictions for email marketing in 2017
Email

Four predictions for email marketing in 2017

7y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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Five email marketing tips to increase Black Friday ecommerce traffic
B2C Email Marketing

Five email marketing tips to increase Black Friday ecommerce traffic

7y Tereza Litsa

Five email marketing tips to increase Black Friday...

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...

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Email: creating a low effort experience
Advanced Email Marketing

Email: creating a low effort experience

7y Derek Harding

Email: creating a low effort experience

Why creating a low effort experience is important in email marketing. Read More...

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Changing email habits and what marketers need to know
Email

Changing email habits and what marketers need to know

7y Tereza Litsa

Changing email habits and what marketers need to k...

Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...

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'Creepy data' goes bump in the night
Email

'Creepy data' goes bump in the night

7y Ryan Phelan

'Creepy data' goes bump in the night

Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...

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Eight tools to help manage every step of the email marketing process
Advanced Email Marketing

Eight tools to help manage every step of the email marketing process

7y Ann Smarty

Eight tools to help manage every step of the email...

Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email ...

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How can marketers better use technology to maximise their returns?
Disruptive MarTech

How can marketers better use technology to maximise their returns?

7y Rebecca Sentance

How can marketers better use technology to maximis...

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...

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Four 'occasional use' strategies to make your emails cool again
Email

Four 'occasional use' strategies to make your emails cool again

8y Ryan Phelan

Four 'occasional use' strategies to make your emai...

A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...

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Are your emails personal enough?
Advanced Email Marketing

Are your emails personal enough?

8y Luke Richards

Are your emails personal enough?

When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...

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Blending social and email for a better customer experience
Email

Blending social and email for a better customer experience

8y Greg Zakowicz

Blending social and email for a better customer ex...

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...

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Which digital channel has the brightest future for business?
Conference Coverage

Which digital channel has the brightest future for business?

8y Lian Cimet

Which digital channel has the brightest future for...

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...

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The free tool most email marketers don’t know about
Advanced Email Marketing

The free tool most email marketers don’t know about

8y Derek Harding

The free tool most email marketers don’t know abou...

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...

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How to be part of the elite 7% of marketers successfully implementing automation
Email

How to be part of the elite 7% of marketers successfully implementing autom...

8y Steve Denner

How to be part of the elite 7% of marketers succes...

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...

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Five hard-hitting tips for boosting online conversion rates
Actionable Analysis

Five hard-hitting tips for boosting online conversion rates

8y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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How 'Next Logical Product' could trigger more email success
Actionable Analysis

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Remarketing: wouldn’t they just come back anyway?
Analytics

Remarketing: wouldn’t they just come back anyway?

8y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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Email deliverability is on the decline: report
Advanced Email Marketing

Email deliverability is on the decline: report

8y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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How to audaciously hit it off with consumers through email content
Email

How to audaciously hit it off with consumers through email content

8y Josie Scotchmer

How to audaciously hit it off with consumers throu...

It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...

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What the Verizon/Yahoo deal means for the future of email marketing
Email

What the Verizon/Yahoo deal means for the future of email marketing

8y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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List-growth strategies that break through your acquisition barriers
Email

List-growth strategies that break through your acquisition barriers

8y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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Six ways order confirmation emails can increase engagement
Email

Six ways order confirmation emails can increase engagement

8y Tereza Litsa

Six ways order confirmation emails can increase en...

Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...

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Q&A: Tim Clark on NASCAR's email marketing strategy
Advanced Email Marketing

Q&A: Tim Clark on NASCAR's email marketing strategy

8y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

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Eight ways to improve the effectiveness of your email marketing
Email

Eight ways to improve the effectiveness of your email marketing

8y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

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How do you manage all your emails?
Email

How do you manage all your emails?

8y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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