How incremental innovation drives email evolution

Email How incremental innovation drives email evolution

6y Ryan Phelan

How incremental innovation drives email evolution

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...

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Q&A: The Entertainer on growing email and multichannel revenues

Ecommerce Q&A: The Entertainer on growing email and multichannel revenues

6y Graham Charlton

Q&A: The Entertainer on growing email and mult...

Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue.  Ro...

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Six email marketing optimization tips from #ClickZChat

Advanced Email Marketing Six email marketing optimization tips from #ClickZChat

6y Matt Owen

Six email marketing optimization tips from #ClickZ...

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...

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Hey! Why are politicians’ emails so spammy?

Advanced Email Marketing Hey! Why are politicians’ emails so spammy?

6y Parry Malm

Hey! Why are politicians’ emails so spammy?

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...

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Not having DMARC can hurt but having it may hurt more

Advanced Email Marketing Not having DMARC can hurt but having it may hurt more

6y Derek Harding

Not having DMARC can hurt but having it may hurt m...

Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...

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Eight examples of excellent ecommerce emails

Email Eight examples of excellent ecommerce emails

6y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Why not having DMARC can still hurt your deliverability

Email Why not having DMARC can still hurt your deliverability

6y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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How to use emojis in email subject lines without being a spammer

Advanced Email Marketing How to use emojis in email subject lines without being a spammer

6y Parry Malm

How to use emojis in email subject lines without b...

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

6y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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A cleaned up email strategy can only get you so far

Advanced Email Marketing A cleaned up email strategy can only get you so far

6y Kara Trivunovic

A cleaned up email strategy can only get you so fa...

In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very s...

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Email marketing append: a primer

Advanced Email Marketing Email marketing append: a primer

6y Jeanne Jennings

Email marketing append: a primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. ...

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Email marketing in 2020: plenty of waves of disruption

Email Email marketing in 2020: plenty of waves of disruption

6y Simms Jenkins

Email marketing in 2020: plenty of waves of disrup...

While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...

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How marketers can avoid poor customer service within the email industry

Email How marketers can avoid poor customer service within the email industry

6y Ryan Phelan

How marketers can avoid poor customer service with...

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...

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How to measure your customer service via email and social media

Analytics How to measure your customer service via email and social media

6y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

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Parry Malm on email automation and (lack of) ESP innovation

Automation Parry Malm on email automation and (lack of) ESP innovation

6y Graham Charlton

Parry Malm on email automation and (lack of) ESP i...

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...

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Three tactics for building a better email marketing program for your B2B company

Email Three tactics for building a better email marketing program for your B2B company

6y Himanshu Sareen

Three tactics for building a better email marketin...

Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...

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Pairing email and social for success

Email Pairing email and social for success

6y Susan Wall

Pairing email and social for success

Facebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Face...

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ClickZ cases the candidates: Email marketing

Email ClickZ cases the candidates: Email marketing

6y Mike O'Brien

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...

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Is your email campaign breaking your brand promise?

Email Is your email campaign breaking your brand promise?

6y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

6y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Four ideas to inspire your next email marketing test

Advanced Email Marketing Four ideas to inspire your next email marketing test

6y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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A beginning of year audit checklist for your email marketing program

Email A beginning of year audit checklist for your email marketing program

6y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Why do gyms' email marketing suck so much?

Email Why do gyms' email marketing suck so much?

6y Mike O'Brien

Why do gyms' email marketing suck so much?

As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...

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An email marketer’s stocking stuffer

Email An email marketer’s stocking stuffer

6y Dave Hendricks

An email marketer’s stocking stuffer

Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...

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10 of the most popular ClickZ guest articles from 2015

Display Advertising 10 of the most popular ClickZ guest articles from 2015

6y Graham Charlton

10 of the most popular ClickZ guest articles from ...

Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...

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What email marketers can learn from 'Friends'

Email What email marketers can learn from 'Friends'

6y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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Setting up email CRM to drive the purchase journey

Asia Setting up email CRM to drive the purchase journey

6y Nick Annetts

Setting up email CRM to drive the purchase journey

As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...

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