Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement.
ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros.
For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans.
Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.
When it comes to your email lists, quantity is good, but quality is better.
Tangible benefits and customized content are the pillars of a successful email rewards program.
Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences.
Tips for creating attention-grabbing subject lines in an email using keywords.
Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout.
As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.