Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers.
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.
The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.
Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust.
While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands.
Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.
While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers.
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.