Email is a vital tool in distributing content across all channels.
What email marketing skills can retailers learn from the strong performance of the travel industry?
Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve.
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency.
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.
Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers.
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.