Email interaction: tell it like it is

Email Email interaction: tell it like it is

6y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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An Email Marketer's Guide to Smart Automation

Automation An Email Marketer's Guide to Smart Automation

6y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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Getting the Most from Your Email Content

Email Getting the Most from Your Email Content

6y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Travel Brands Master Email Marketing While Retailers Miss the Mark

Email Travel Brands Master Email Marketing While Retailers Miss the Mark

6y Yuyu Chen

Travel Brands Master Email Marketing While Retaile...

What email marketing skills can retailers learn from the strong performance of the travel industry? Read More...

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Email Marketing: The Best Is Yet To Be!

Email Email Marketing: The Best Is Yet To Be!

6y Catherine Magoffin

Email Marketing: The Best Is Yet To Be!

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...

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Freq Out! Not Optimizing for Frequency Can Cost You

Email Freq Out! Not Optimizing for Frequency Can Cost You

6y Scott Roth

Freq Out! Not Optimizing for Frequency Can Cost Yo...

Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...

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Your Email Marketing May Impact Your Rankings

Email Your Email Marketing May Impact Your Rankings

6y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

B2C Email Marketing Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

6y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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A Prime Example of the Effectiveness of Email

Email A Prime Example of the Effectiveness of Email

6y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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LinkedIn is Sending Less Email – Should You?

Email LinkedIn is Sending Less Email – Should You?

6y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

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Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Email Instant Messaging to Overtake Email as Biggest Digital Communication Platform

6y Dan Worth

Instant Messaging to Overtake Email as Biggest Dig...

Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...

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The Four Keys to Power in Email

Email The Four Keys to Power in Email

6y Jeanniey Mullen

The Four Keys to Power in Email

By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...

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Connecting Firmly to the Cloud

Email Connecting Firmly to the Cloud

6y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Marketers Should Protect The Customer Journey

Email Marketers Should Protect The Customer Journey

6y Scott Roth

Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...

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New Email Metric? Click-to-Smile

Email New Email Metric? Click-to-Smile

6y Kara Trivunovic

New Email Metric? Click-to-Smile

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...

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Is It Smart Digital Marketing - Or Is It Creepy?

Email Is It Smart Digital Marketing - Or Is It Creepy?

7y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

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Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

Email Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

7y Scott Roth

Sweat the Small Stuff: Big Results Through Email M...

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...

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Facebook's PGP Email Encryption Will Anonymize Email

Email Facebook's PGP Email Encryption Will Anonymize Email

7y Alastair Stevenson

Facebook's PGP Email Encryption Will Anonymize Ema...

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...

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Email: This Summer's Action-Packed Blockbuster

Email Email: This Summer's Action-Packed Blockbuster

7y Catherine Magoffin

Email: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...

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Honoring Your Email Program This Memorial Day Weekend

Email Honoring Your Email Program This Memorial Day Weekend

7y Kara Trivunovic

Honoring Your Email Program This Memorial Day Week...

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...

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Just Add Data to Boost Your Email and Digital Marketing Performance

Email Just Add Data to Boost Your Email and Digital Marketing Performance

7y Jeanne Jennings

Just Add Data to Boost Your Email and Digital Mark...

Using smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...

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Why Location-Based Emails Are So Important for Your Brand

Email Why Location-Based Emails Are So Important for Your Brand

7y Mike O'Brien

Why Location-Based Emails Are So Important for You...

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...

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Lessons From the High-Stakes World of Political Email

Email Lessons From the High-Stakes World of Political Email

7y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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Email Strategy Changes Lives for Nonprofits

Email Email Strategy Changes Lives for Nonprofits

7y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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Adding the Wow Factor to an Email Strategy

Email Adding the Wow Factor to an Email Strategy

7y Yuyu Chen

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...

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Building Consumer Loyalty With Email Rewards Programs

Email Building Consumer Loyalty With Email Rewards Programs

7y Yuyu Chen

Building Consumer Loyalty With Email Rewards Progr...

Tangible benefits and customized content are the pillars of a successful email rewards program. Read More...

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Are Social Logins the Future of Segmentation?

Email Are Social Logins the Future of Segmentation?

7y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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