Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleTwo savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleIf money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...
View articleEmail newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...
View articleResending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...
View articleNot every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...
View articleA look at what two intriguing entrants could bring into a crowded and mature market. Read More...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleSending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...
View articleOne faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
View articleEmail is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
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