3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders
Email

3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Car...

9y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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Facebook Ads and Email – A Chance for the Perfect Fit
Asia

Facebook Ads and Email – A Chance for the Perfect Fit

9y Ohad Hecht

Facebook Ads and Email – A Chance for the Perfect ...

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...

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Square Helps SMBs Track Sales With New Email Marketing Tool
Email

Square Helps SMBs Track Sales With New Email Marketing Tool

9y Yuyu Chen

Square Helps SMBs Track Sales With New Email Marke...

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization ...

9y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...

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Email Tales From the Trenches
Email

Email Tales From the Trenches

9y Simms Jenkins

Email Tales From the Trenches

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...

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Planning Against an Email Strategy
Email

Planning Against an Email Strategy

9y Kara Trivunovic

Planning Against an Email Strategy

How can email marketers actually plan against the successful implementation of channel strategies? Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization

9y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

If money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...

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Are We Seeing an E-Newsletter Renaissance?
Email

Are We Seeing an E-Newsletter Renaissance?

9y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

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Strategic Resends: Working Smarter, Not Harder
Email

Strategic Resends: Working Smarter, Not Harder

9y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

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Capitalizing on Behavioral Anomalies
Email

Capitalizing on Behavioral Anomalies

9y Kara Trivunovic

Capitalizing on Behavioral Anomalies

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...

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Why in the (Digital) World Would We Need Another Email Service Provider?
Email

Why in the (Digital) World Would We Need Another Email Service Provider?

9y Simms Jenkins

Why in the (Digital) World Would We Need Another E...

A look at what two intriguing entrants could bring into a crowded and mature market. Read More...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

9y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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Email Newsletters Done Right: Tips From The Skimm
Email

Email Newsletters Done Right: Tips From The Skimm

9y Jeanne Jennings

Email Newsletters Done Right: Tips From The Skimm

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...

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Stop Delivering Nightmare Brand Experiences
Email

Stop Delivering Nightmare Brand Experiences

9y Scott Roth

Stop Delivering Nightmare Brand Experiences

One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...

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Is Email the Missing Link?
Email

Is Email the Missing Link?

9y Dave Hendricks

Is Email the Missing Link?

Email is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...

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Key Rules to Email Success (via Agent Gibbs From NCIS)
Email

Key Rules to Email Success (via Agent Gibbs From NCIS)

9y Kara Trivunovic

Key Rules to Email Success (via Agent Gibbs From N...

Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...

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Hockey, Email, and Content: Turning Prospects and Customers Into Fans
Email

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

9y Jeanne Jennings

Hockey, Email, and Content: Turning Prospects and ...

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...

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2015: The Year Email Goes Mobile-Only?
Email

2015: The Year Email Goes Mobile-Only?

9y Derek Harding

2015: The Year Email Goes Mobile-Only?

Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...

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5 Ways to Achieve Email Awesomeness in 2015
Email

5 Ways to Achieve Email Awesomeness in 2015

9y Simms Jenkins

5 Ways to Achieve Email Awesomeness in 2015

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...

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Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive
Email

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Ali...

9y Jeanniey Mullen

Email Marketing: What Parts of It Are Dead and Wha...

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...

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Is Living Social Overly Dependent on Email?
Email

Is Living Social Overly Dependent on Email?

9y Jeanne Jennings

Is Living Social Overly Dependent on Email?

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...

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How to Take Advantage of Gmail's Evolving User Experience
Email

How to Take Advantage of Gmail's Evolving User Experience

9y Margaret Farmakis

How to Take Advantage of Gmail's Evolving User Exp...

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...

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Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep
Email

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and ...

9y Jeanne Jennings

Cyber Monday Review: High-Frequency Programs From ...

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...

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The Difference Between Like and Love
Email

The Difference Between Like and Love

9y Dave Hendricks

The Difference Between Like and Love

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...

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The 3 Stages of Holiday Email Love
Email

The 3 Stages of Holiday Email Love

9y Kara Trivunovic

The 3 Stages of Holiday Email Love

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...

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Launching a New Email Product to Your Existing List: A TJ Maxx Case Study
Case Study

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

9y Jeanne Jennings

Launching a New Email Product to Your Existing Lis...

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season
Email

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

9y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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