The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleWhat can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleThe new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
View articleWhile subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...
View articleMarketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
View articleEmail newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to p...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
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