Dreaming of Your Holiday Email Campaign? Avoid These Mistakes
Email

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

9y Lisa Barone

Dreaming of Your Holiday Email Campaign? Avoid The...

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...

View article
Google’s Inbox and What It Means for Email Marketers – Part 2
Email

Google’s Inbox and What It Means for Email Marketers – Part 2

9y Simms Jenkins

Google’s Inbox and What It Means for Email Markete...

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...

View article
Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue
Email

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

9y Margaret Farmakis

Abandonment = Opportunity: 5 Tips to Boost Remarke...

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...

View article
Get the latest analysis and reports delivered to your inbox daily
Relationships, Conversations, Listening, and Email Marketing
Email

Relationships, Conversations, Listening, and Email Marketing

9y Jeanne Jennings

Relationships, Conversations, Listening, and Email...

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...

View article
To Blast or Not to Blast?
Email

To Blast or Not to Blast?

9y Dave Hendricks

To Blast or Not to Blast?

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...

View article
Happy After Halloween: Let the Holiday Email Begin!
Email

Happy After Halloween: Let the Holiday Email Begin!

9y Kara Trivunovic

Happy After Halloween: Let the Holiday Email Begin...

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...

View article
Trick or Treat – Google’s Inbox and What It Means for Email Marketers
Email

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

9y Simms Jenkins

Trick or Treat – Google’s Inbox and What It Means ...

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...

View article
Google Inbox Could Make It Easier to Ignore Email
Email

Google Inbox Could Make It Easier to Ignore Email

9y Emily Alford

Google Inbox Could Make It Easier to Ignore Email

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...

View article
Two Critical But Often Overlooked Email Marketing Metrics
Email

Two Critical But Often Overlooked Email Marketing Metrics

9y Jeanne Jennings

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

View article
How the Key Trends in Marketing Play Out in Practice
Email

How the Key Trends in Marketing Play Out in Practice

9y Derek Harding

How the Key Trends in Marketing Play Out in Practi...

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...

View article
Google Inbox Moves Email Into a Mobile World
Email

Google Inbox Moves Email Into a Mobile World

9y Emily Alford

Google Inbox Moves Email Into a Mobile World

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...

View article
"To Do Is to Dare," but It Doesn’t All Have to Be About Risk
Automation

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

9y Steve Denner

"To Do Is to Dare," but It Doesn’t All Have to Be ...

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....

View article
11 Simple Changes That Would Improve This Email: Gentle Critique
Email

11 Simple Changes That Would Improve This Email: Gentle Critique

9y Jeanne Jennings

11 Simple Changes That Would Improve This Email: G...

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...

View article
What Subject Line?
Email

What Subject Line?

10y Kara Trivunovic

What Subject Line?

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...

View article
"Come Back!" - The Abandoned Customer Basket
Automation

"Come Back!" - The Abandoned Customer Basket

10y Steve Denner

"Come Back!" - The Abandoned Customer Basket

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...

View article
Email Newsletters: Work Smarter, Not Harder
Email

Email Newsletters: Work Smarter, Not Harder

10y Jeanne Jennings

Email Newsletters: Work Smarter, Not Harder

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to p...

View article
What Is an ESP?
Email

What Is an ESP?

10y Dave Hendricks

What Is an ESP?

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...

View article
Do Not Reply to This Email
Advanced Email Marketing

Do Not Reply to This Email

10y Jeanne Jennings

Do Not Reply to This Email

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...

View article
4 Ways to Keep Your Email Marketing Alive
Email

4 Ways to Keep Your Email Marketing Alive

10y Tessa Wegert

4 Ways to Keep Your Email Marketing Alive

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...

View article
Locating Your Customers in the Multi-Channel Maze
Email

Locating Your Customers in the Multi-Channel Maze

10y Steve Denner

Locating Your Customers in the Multi-Channel Maze

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...

View article
The Best and Worst Words to Use in Subject Lines – New Research
Email

The Best and Worst Words to Use in Subject Lines – New Research

10y Jeanne Jennings

The Best and Worst Words to Use in Subject Lines –...

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...

View article
Don’t Just "Bolt on" Email
Email

Don’t Just "Bolt on" Email

10y Kara Trivunovic

Don’t Just "Bolt on" Email

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...

View article
StrongView Leads the Way for Email Marketers
Email

StrongView Leads the Way for Email Marketers

10y Mike O'Brien

StrongView Leads the Way for Email Marketers

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...

View article
Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...
Email

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy.....

10y Jeanne Jennings

Email Benchmarks: Highest Open Rate in Years – Aga...

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...

View article
Building Effective Measurement Models
Email

Building Effective Measurement Models

10y Dave Evans

Building Effective Measurement Models

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...

View article
To Trigger or Target; That Is the Question
Acquisition

To Trigger or Target; That Is the Question

10y Nathan Richter

To Trigger or Target; That Is the Question

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...

View article
Inactive Email Addresses: To Mail, Not to Mail…or Something Else?
Email

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

10y Jeanne Jennings

Inactive Email Addresses: To Mail, Not to Mail…or ...

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...

View article
1 6 7 8 9 10 84