A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer ... read more
Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, ... read more
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How ... read more
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more