To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?
Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic?
Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about ... read more
Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts.
How can quotes from the hit TV sitcom Friends resonate within the context of email marketing?
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?