AI is driving a new business function: Digital ethics
AI & Automation

AI is driving a new business function: Digital ethics

6y Jessica Groopman

AI is driving a new business function: Digital eth...

Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...

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Adobe Analytics unveils Virtual Analyst to find insights in unused data
AI & Automation

Adobe Analytics unveils Virtual Analyst to find insights in unused data

6y Kimberly Collins

Adobe Analytics unveils Virtual Analyst to find in...

Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...

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Over-automating the customer experience could leave you customerless
AI & Automation

Over-automating the customer experience could leave you customerless

6y Gregg Johnson

Over-automating the customer experience could leav...

In the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...

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Brand safety: NLP for the modern media
AI & Automation

Brand safety: NLP for the modern media

6y Anant Joshi

Brand safety: NLP for the modern media

As fake news continues to dominate headlines, marketers face the daunting challenge of finding ways to protect their brand against the ever-changing t...

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Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US
AI & Automation

Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywr...

6y Kimberly Collins

Q&A with Phrasee CEO Parry Malm: $4m funding t...

AI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...

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Here's what customers hate about your emails (And how AI can help)
AI & Automation

Here's what customers hate about your emails (And how AI can help)

6y Emily Alford

Here's what customers hate about your emails (And ...

Email marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...

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How AI can help marketers be more human
AI & Automation

How AI can help marketers be more human

6y Kevin Lindsay

How AI can help marketers be more human

This guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe.  In an experience-driven era, digi...

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How AI in email marketing generated millions in revenue for these brands
AI & Automation

How AI in email marketing generated millions in revenue for these brands

6y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart
AI & Automation

Bots, chatbots, robots, AI! Here’s why knowing the difference could set you...

6y Emily Alford

Bots, chatbots, robots, AI! Here’s why knowing the...

Bots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...

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How AI could make A/B testing a thing of the past
AI & Automation

How AI could make A/B testing a thing of the past

6y Emily Alford

How AI could make A/B testing a thing of the past

Traditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...

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In the age of AI, do consumers still care about privacy?
AI & Automation

In the age of AI, do consumers still care about privacy?

6y Emily Alford

In the age of AI, do consumers still care about pr...

Artificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...

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Here's how AI is set to transform the digital marketing landscape
AI & Automation

Here's how AI is set to transform the digital marketing landscape

6y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

6y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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5 ways AI will change how IT uses chatbots
AI & Automation

5 ways AI will change how IT uses chatbots

6y Andy Pearl

5 ways AI will change how IT uses chatbots

Artificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...

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5 ways AI is changing the tech industry
AI & Automation

5 ways AI is changing the tech industry

6y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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Here’s how AI is revolutionizing ecommerce
AI & Automation

Here’s how AI is revolutionizing ecommerce

6y Emily Alford

Here’s how AI is revolutionizing ecommerce

As ecommerce brands struggle to provide increasingly personalized experiences for customers across devices, artificial intelligence is revolutionizing...

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The robots probably aren’t coming for your job, but AI is the future of content marketing
AI & Automation

The robots probably aren’t coming for your job, but AI is the future of con...

6y Emily Alford

The robots probably aren’t coming for your job, bu...

Artificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using techn...

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How is AI being used in Marketing Technology
AI & Automation

How is AI being used in Marketing Technology

6y Nico Bibb

How is AI being used in Marketing Technology

“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas
AI & Automation

A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

6y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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5 ways to optimize your email outreach with AI
AI & Automation

5 ways to optimize your email outreach with AI

6y Michael Quoc , CEO, ZipfWorks

5 ways to optimize your email outreach with AI

AI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey
AI & Automation

What's your Alexa strategy?: Smart speakers and their role in the customer ...

6y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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8 ways AI can enhance your marketing strategy today
AI & Automation

8 ways AI can enhance your marketing strategy today

6y dinesh

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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Making AI less ‘Human’ and more useful
AI & Automation

Making AI less ‘Human’ and more useful

6y Rahul Agaskar

Making AI less ‘Human’ and more useful

Technologists made screens the nexus of communication but created a boundless source of distraction and temptation. Sensory design and AI promise to f...

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Can artificial intelligence create content as well as a human?
AI & Automation

Can artificial intelligence create content as well as a human?

6y Mike O'Brien

Can artificial intelligence create content as well...

A couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...

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Interview: How KOMPAS is using AI to improve city exploration
AI & Automation

Interview: How KOMPAS is using AI to improve city exploration

6y Clark Boyd

Interview: How KOMPAS is using AI to improve city ...

The artificial intelligence (AI) revolution is well underway, but we are still just scratching the surface of what this technology can do. The potenti...

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Marketing in the moment: Engaging with modern consumers
AI & Automation

Marketing in the moment: Engaging with modern consumers

6y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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