6 tips for building compelling chatbots (even if you’re not a programmer)
Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution ... read more
Chatbots
Which industries have the greatest potential for chatbot disruption?
Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to ... read more
How are chatbots changing the conversation between marketers and consumers in air travel?
Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: ... read more
8 ways AI can enhance your marketing strategy today
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
7 reasons not to believe the chatbot hype
A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operating a successful chatbot can be a challenge. Here are seven reasons why chatbots might not deliver the results they promise.
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer service to personalized product recommendations – all without human intervention. So which retail brands are using chatbots, and how?
How chatbots can refine the customer acquisition process
Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbots perfect for collecting customer information and moving customers down the sales funnel.
How to bring chatbots into your marketing strategy
When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target marketing via analytics. Let’s take a deeper look at how you can effectively bring chatbots into your digital marketing strategy.
Facebook launches analytics for Messenger chatbots
Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics.
What the West can learn from China about chatbot marketing
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
