Is it time to rethink the retail sales funnel?
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Is it time to rethink the retail sales funnel?

9y Lucinda Beeman

Is it time to rethink the retail sales funnel?

Display ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the mar...

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Is ad size the secret to maximising response rates?
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Is ad size the secret to maximising response rates?

9y Lucinda Beeman

Is ad size the secret to maximising response rates...

Every image should be treated individually on the Google Display Network, according the experts at PPC agency Push. Read More...

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What do successful mobile campaigns have in common?
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What do successful mobile campaigns have in common?

9y Lucinda Beeman

What do successful mobile campaigns have in common...

The most successful mobile marketing campaigns have seven things in common, according to the experts. Here the team at Swrve tells .rising what they a...

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Cannes Lions 2015: The winners
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Cannes Lions 2015: The winners

9y Leighann Morris

Cannes Lions 2015: The winners

Cannes Lions 2015 is over, and we've got a list of the winners you need to know about. Read More...

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Facebook: Advertisers should be more strategic with data
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Facebook: Advertisers should be more strategic with data

9y Leighann Morris

Facebook: Advertisers should be more strategic wit...

Facebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users. Read Mor...

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63% of people think generic brand messaging is ‘highly annoying’
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63% of people think generic brand messaging is ‘highly annoying’

9y Leighann Morris

63% of people think generic brand messaging is ‘hi...

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them. Read More...

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Hot this week: Truffle Pig, Cannes updates, and a world without Internet
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Hot this week: Truffle Pig, Cannes updates, and a world without Internet

9y Leighann Morris

Hot this week: Truffle Pig, Cannes updates, and a ...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...

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YouTube: Other video platforms aren't a threat
Headline News

YouTube: Other video platforms aren't a threat

9y Leighann Morris

YouTube: Other video platforms aren't a threat

In an interview at Cannes Lions, the head of YouTube propositions for Northern and Central Europe at Google revealed that YouTube does not consider th...

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Facebook publishes disappointing diversity report
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Facebook publishes disappointing diversity report

9y Leighann Morris

Facebook publishes disappointing diversity report

Facebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...

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Vice and Unilever unite for female-focused channel Broadly
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Vice and Unilever unite for female-focused channel Broadly

9y Leighann Morris

Vice and Unilever unite for female-focused channel...

Vice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-...

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Facebook presents 360-degree mobile ad prototype at Cannes
Disruptive MarTech

Facebook presents 360-degree mobile ad prototype at Cannes

9y Leighann Morris

Facebook presents 360-degree mobile ad prototype a...

At Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...

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Mobile dominates UK e-commerce marketplace
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Mobile dominates UK e-commerce marketplace

9y Leighann Morris

Mobile dominates UK e-commerce marketplace

UK mobile transactions now account for 46 per cent of all e-commerce transactions, says new research. As a result, the UK is now ranked second highest...

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DailyMail, WPP and Snapchat launch global agency Truffle Pig
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DailyMail, WPP and Snapchat launch global agency Truffle Pig

9y Leighann Morris

DailyMail, WPP and Snapchat launch global agency T...

Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz a...

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Has your brand’s quest for friendship backfired?
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Has your brand’s quest for friendship backfired?

9y Lucinda Beeman

Has your brand’s quest for friendship backfired?

Personalisation is common practice. But new research from Pure360 shows that buddying up to your customers can be seriously bad for your brand. Read M...

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YouTube launches live streaming Newswire
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YouTube launches live streaming Newswire

9y Leighann Morris

YouTube launches live streaming Newswire

YouTube has announced the launch of a newswire, which will feature the most relevant and accurate eyewitness content and first-person videos. The serv...

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US men use more apps, but women spend longer on them
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US men use more apps, but women spend longer on them

9y Leighann Morris

US men use more apps, but women spend longer on th...

The report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to sp...

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Last chance to take part in our Creative Agency survey!
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Last chance to take part in our Creative Agency survey!

9y Lucinda Beeman

Last chance to take part in our Creative Agency su...

Tell us your thoughts on the state of Agency Land before our survey closes at the end of the week. Read More...

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Apple Music subscription "ripping off British consumers"
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Apple Music subscription "ripping off British consumers"

9y Leighann Morris

Apple Music subscription "ripping off British cons...

UK consumers have complained of Apple’s pricing plan to access its new music service, which charges customers a hefty premium. Read More...

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New study into Times users reveals how ads impact consumer behaviour
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New study into Times users reveals how ads impact consumer behaviour

9y Leighann Morris

New study into Times users reveals how ads impact ...

A new study by News UK Commercial has revealed the correlation between what internet users read and their subsequent online behaviour, conversations, ...

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Checklist for effective prospecting
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Checklist for effective prospecting

9y Lucinda Beeman

Checklist for effective prospecting

Prospecting for customers isn’t a new concept, but what are the measures of success? Read More...

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Instagram expanding advertising options
Disruptive MarTech

Instagram expanding advertising options

9y Leighann Morris

Instagram expanding advertising options

Instagram will roll out “direct response” ads, which allow users to sign up for, buy or install something. Furthermore, advertisers will have access t...

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What should brands give in return for the data exchange?
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What should brands give in return for the data exchange?

9y Huw Jenkins

What should brands give in return for the data exc...

Brands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to ...

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Q+A: Is agency admin killing creativity?
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Q+A: Is agency admin killing creativity?

9y Lucinda Beeman

Q+A: Is agency admin killing creativity?

Here Ray Kieser, Global Practice Director: Marketing Communications at Deltek, tells .rising how agency professionals can make operational changes tha...

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Email marketing IS mobile marketing
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Email marketing IS mobile marketing

9y Max Pepe

Email marketing IS mobile marketing

In his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...

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Which filter will make your brand's photos more popular on social media?
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Which filter will make your brand's photos more popular on social media?

9y Leighann Morris

Which filter will make your brand's photos more po...

According to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...

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AOL UK announces global content partnership with The Guardian
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AOL UK announces global content partnership with The Guardian

9y Leighann Morris

AOL UK announces global content partnership with T...

AOL UK has announced a new global partnership with Guardian News & Media, which will see the AOL On platform distributing the Guardian’s video con...

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Have marketers been using the wrong metrics all along? (Interview)
Headline News

Have marketers been using the wrong metrics all along? (Interview)

9y Lucinda Beeman

Have marketers been using the wrong metrics all al...

Ben Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. Read More...

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