Display ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the mar...
View articleEvery image should be treated individually on the Google Display Network, according the experts at PPC agency Push. Read More...
View articleThe most successful mobile marketing campaigns have seven things in common, according to the experts. Here the team at Swrve tells .rising what they a...
View articleCannes Lions 2015 is over, and we've got a list of the winners you need to know about. Read More...
View articleFacebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users. Read Mor...
View articleAccording to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...
View articleIn an interview at Cannes Lions, the head of YouTube propositions for Northern and Central Europe at Google revealed that YouTube does not consider th...
View articleFacebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...
View articleVice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-...
View articleAt Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...
View articleUK mobile transactions now account for 46 per cent of all e-commerce transactions, says new research. As a result, the UK is now ranked second highest...
View articleSnapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz a...
View articlePersonalisation is common practice. But new research from Pure360 shows that buddying up to your customers can be seriously bad for your brand. Read M...
View articleYouTube has announced the launch of a newswire, which will feature the most relevant and accurate eyewitness content and first-person videos. The serv...
View articleThe report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to sp...
View articleTell us your thoughts on the state of Agency Land before our survey closes at the end of the week. Read More...
View articleUK consumers have complained of Apple’s pricing plan to access its new music service, which charges customers a hefty premium. Read More...
View articleA new study by News UK Commercial has revealed the correlation between what internet users read and their subsequent online behaviour, conversations, ...
View articleProspecting for customers isn’t a new concept, but what are the measures of success? Read More...
View articleInstagram will roll out “direct response” ads, which allow users to sign up for, buy or install something. Furthermore, advertisers will have access t...
View articleBrands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to ...
View articleHere Ray Kieser, Global Practice Director: Marketing Communications at Deltek, tells .rising how agency professionals can make operational changes tha...
View articleIn his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...
View articleAccording to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...
View articleAOL UK has announced a new global partnership with Guardian News & Media, which will see the AOL On platform distributing the Guardian’s video con...
View articleBen Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. Read More...
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