Have marketers been using the wrong metrics all along? (Interview)
Headline News

Have marketers been using the wrong metrics all along? (Interview)

9y Lucinda Beeman

Have marketers been using the wrong metrics all al...

Ben Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. Read More...

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Can these entrepreneurs monetise the music industry?
Headline News

Can these entrepreneurs monetise the music industry?

9y Guest Writer

Can these entrepreneurs monetise the music industr...

Find out what’s next for the music industry and network with its movers and shakers at The Future of Music, StrategyEye’s upcoming knowledge and netwo...

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10 tips for marketing your app
Headline News

10 tips for marketing your app

9y Lucinda Beeman

10 tips for marketing your app

Mobile apps are fast becoming the channel of choice for the 21st century consumer. What will make yours stand out? Read More...

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How to make friends and influence customers
Disruptive MarTech

How to make friends and influence customers

9y Katy Menczer

How to make friends and influence customers

Consumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...

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Survey: The State of the Creative Agency Landscape 2015
Headline News

Survey: The State of the Creative Agency Landscape 2015

9y Lucinda Beeman

Survey: The State of the Creative Agency Landscape...

We want to know what it takes for agencies to succeed in 2015. So tell us: what’s going on in Agency Land? Read More...

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The most (and least) empathetic companies on Twitter
Headline News

The most (and least) empathetic companies on Twitter

9y Leighann Morris

The most (and least) empathetic companies on Twitt...

Most corporations have a empathy deficit; wanting to operate efficiently, but in the process ignoring the humanity of customers and employees. Read Mo...

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Google approved 40% of 250K 'right to be forgotten' requests in last year
Disruptive MarTech

Google approved 40% of 250K 'right to be forgotten' requests in last year

9y Leighann Morris

Google approved 40% of 250K 'right to be forgotten...

It’s one year on from the the ‘EU Right to be Forgotten’ ruling, and reports have emerged that Google has processed 253,617 data removal requests sinc...

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3 ways to make waves in travel marketing
Headline News

3 ways to make waves in travel marketing

9y Lucinda Beeman

3 ways to make waves in travel marketing

Summer is approaching and the hunt for sun-soaked holidays is on. How can travel marketers make a splash with potential holidaymakers? Read More...

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Can marketers be catalysts for broader digital transformation?
Headline News

Can marketers be catalysts for broader digital transformation?

9y Lucinda Beeman

Can marketers be catalysts for broader digital tra...

In today’s digital environment companies must transform or die. Can marketers lead the way at even the largest organisations? Read More...

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The EU plans to create a unified digital market
Headline News

The EU plans to create a unified digital market

9y Leighann Morris

The EU plans to create a unified digital market

The European Commission has unveiled plans to create a “digital single market”, which will unify video services and abolish mobile data roaming charge...

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3 questions every agency must answer in 2015
Headline News

3 questions every agency must answer in 2015

9y Lucinda Beeman

3 questions every agency must answer in 2015

As disciplines blur, competition increases and profit margins tighten, agencies have a lot to think about. Here we ask the big questions. Read More...

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How to win the mobile app war
Headline News

How to win the mobile app war

9y Lucinda Beeman

How to win the mobile app war

With more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success? Re...

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Farewell Grooveshark!
Headline News

Farewell Grooveshark!

9y Leighann Morris

Farewell Grooveshark!

Music streaming service Grooveshark has shut down after major copyright infringement lawsuits. The company released a statement apologising for stream...

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What marketers can learn from the UK’s biggest brands
Headline News

What marketers can learn from the UK’s biggest brands

9y Lucinda Beeman

What marketers can learn from the UK’s biggest bra...

Happy customers can equal a serious boost to marketing ROI – if your brand can harness their social advocacy.  Here’s how the big brands do it. Read M...

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Job of the week: Marketing Manager @ Contentive
Headline News

Job of the week: Marketing Manager @ Contentive

9y Huw Jenkins

Job of the week: Marketing Manager @ Contentive

Fancy working among the fantastic team behind the scenes at .rising? Of course you do. If you're an experienced marketer with a background in B2B audi...

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Is bespoke marketing technology worth the bother?
Disruptive MarTech

Is bespoke marketing technology worth the bother?

9y Lucinda Beeman

Is bespoke marketing technology worth the bother?

Research by Econsultancy and CACI shows that successful companies build their customer experience using multiple platforms. But with the technology ma...

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Google debuts US mobile network "Project Fi"
Headline News

Google debuts US mobile network "Project Fi"

9y Leighann Morris

Google debuts US mobile network "Project Fi"

Google's "Project Fi" is a new network built on top of Sprint and T-Mobile's networks, initially available for invited US Nexus 6 owners. Read More...

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5 simple steps to super-engaging email campaigns  
Headline News

5 simple steps to super-engaging email campaigns  

9y Lucinda Beeman

5 simple steps to super-engaging email campaigns ...

Can these five simple steps save your marketing emails from the spam folder? Read More...

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How to: Rule risk free mobile media buying
Headline News

How to: Rule risk free mobile media buying

9y Max Pepe

How to: Rule risk free mobile media buying

In his latest leaders piece, Max Pepe explores the changing terrain of mobile media buying, explaining how to implement a risk-free media buying stra...

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UK digital ad spend increases 5.8% hitting four-year high
Headline News

UK digital ad spend increases 5.8% hitting four-year high

9y Leighann Morris

UK digital ad spend increases 5.8% hitting four-ye...

According to a new report by the Advertising Association and Warc, UK advertising grew at its highest rate since 2010 last year, increasing 5.8% to £1...

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Coca-Cola replaces corporate UK site with digital magazine
Headline News

Coca-Cola replaces corporate UK site with digital magazine

9y Leighann Morris

Coca-Cola replaces corporate UK site with digital ...

Coca-Cola has swapped its UK site for a 'digital magazine', with a new layout, design, and editorial focus. Read More...

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(Almost) everything you need to know about big data for media
Headline News

(Almost) everything you need to know about big data for media

9y Jodie Hopperton

(Almost) everything you need to know about big dat...

In her latest .rising leaders post, Jodie Hopperton attempts to demystify the industry's infamous buzzword, drawing on personal experience and expert ...

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Xiaomi sets Guinness Word Record with 2m smartphone sales in one day
Headline News

Xiaomi sets Guinness Word Record with 2m smartphone sales in one day

9y Leighann Morris

Xiaomi sets Guinness Word Record with 2m smartphon...

Chinese smartphone manufacturer Xiaomi has set a Guinness World Record for selling the most smartphones ever in 24 hours: 2.11 million units, making $...

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Advertisers spent £7.2bn on digital advertising in 2014
Headline News

Advertisers spent £7.2bn on digital advertising in 2014

9y Leighann Morris

Advertisers spent £7.2bn on digital advertising in...

A new study by the IAB has found that a rise in digital technology in homes has driven advertisers to spend a record £7.2 billion on digital advertisi...

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Keeping it personal: how to master multichannel (Interview)
Headline News

Keeping it personal: how to master multichannel (Interview)

9y Huw Jenkins

Keeping it personal: how to master multichannel (I...

In a multichannel, ultra-connected age, consumers expect more from brands. We spoke to David Sealey and Simon Chung from CACI, a leading supplier of m...

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Hot this week: April Fools' Day, awesome apps & ultimate customer satisfaction
Headline News

Hot this week: April Fools' Day, awesome apps & ultimate customer satis...

9y Leighann Morris

Hot this week: April Fools' Day, awesome apps &...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...

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Video dominates advertiser's mobile advertising strategies, says S.M.A.R.T. report
Headline News

Video dominates advertiser's mobile advertising strategies, says S.M.A.R.T....

9y Leighann Morris

Video dominates advertiser's mobile advertising st...

Results of Millennial Media’s latest S.M.A.R.T. show that there is one key trend that deserves the spotlight: mobile video. Read More...

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