AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

1w ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

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Are human-penned ads still better than AI?
AI

Are human-penned ads still better than AI?

2m ClickZ News Staff

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...

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Voice search consumer trends: D2C brands, are you listening?
Artificial intelligence

Voice search consumer trends: D2C brands, are you listening?

9m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

10m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

11m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
AI & Automation

Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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A contingency plan for the inevitable cookie death
AI & Automation

A contingency plan for the inevitable cookie death

3y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Can we trust AI if we don't trust each other?
AI & Automation

Can we trust AI if we don't trust each other?

3y Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

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Elevating customer experience through AI
Actionable Analysis

Elevating customer experience through AI

3y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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If you want sellers to sell more, embrace AI
Acquisition

If you want sellers to sell more, embrace AI

3y Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How to take your contact center to the next level
AI & Automation

How to take your contact center to the next level

3y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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AI-powered chatbots deliver personalization at scale
AI & Automation

AI-powered chatbots deliver personalization at scale

3y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How automation solves the problem of product feed and retail ad management
AI & Automation

How automation solves the problem of product feed and retail ad management

3y Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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How AI is transforming coupon marketing campaigns?
AI & Automation

How AI is transforming coupon marketing campaigns?

3y Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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A look at where marketing automation falls short
AI & Automation

A look at where marketing automation falls short

3y Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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Why marketers need both rule-based and machine learning-based personalization
AI & Automation

Why marketers need both rule-based and machine learning-based personalizati...

3y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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How automation can enhance the retail experience in 2021 and beyond
AI & Automation

How automation can enhance the retail experience in 2021 and beyond

3y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights
AI & Automation

Key Insights: Market leaders on 2021, AI in advertising, and ecommerce high...

3y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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How AI is simplifying the complexities of media planning
AI & Automation

How AI is simplifying the complexities of media planning

3y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How can technology help establish the ‘new’ workplace of tomorrow?
AI & Automation

How can technology help establish the ‘new’ workplace of tomorrow?

3y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why aren’t marketers using automation tools to personalize websites?
AI & Automation

Why aren’t marketers using automation tools to personalize websites?

3y Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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The rise of the automation powered agency
AI & Automation

The rise of the automation powered agency

3y Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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