The rise of the AI-automated enterprise

AI & Automation The rise of the AI-automated enterprise

1y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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5 tips to accelerate your company's AI implementation

AI & Automation 5 tips to accelerate your company's AI implementation

1y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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How Adobe uses AI internally to drive growth

AI & Automation How Adobe uses AI internally to drive growth

1y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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The AI-enhanced CX: Agility for an uncertain future

AI & Automation The AI-enhanced CX: Agility for an uncertain future

1y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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Mind the (trust) gap

AI & Automation Mind the (trust) gap

1y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

AI & Automation Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

1y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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The benefits of effective chatbots on customer experience

AI & Automation The benefits of effective chatbots on customer experience

1y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Personalization is critical during times of rapid change

AI & Automation Personalization is critical during times of rapid change

1y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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AI marketing technology tools pricing guide 2020

AI & Automation AI marketing technology tools pricing guide 2020

1y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler

AI & Automation The story of AI-enabled DAM: From point solution to enterprise enabler

1y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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The use of AI for retail players can be a decisive factor in their business recovery

AI & Automation The use of AI for retail players can be a decisive factor in their business recovery

1y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Top 10 marketing-related AI thought leaders to follow

AI & Automation Top 10 marketing-related AI thought leaders to follow

1y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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How amika uses an AI platform to drive online sales and build trust

AI & Automation How amika uses an AI platform to drive online sales and build trust

1y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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Build vs. Buy: The AI martech conundrum

AI & Automation Build vs. Buy: The AI martech conundrum

1y Lomit Patel

Build vs. Buy: The AI martech conundrum

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. R...

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Using AI-powered visual search to enhance CX

AI & Automation Using AI-powered visual search to enhance CX

1y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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Yes, AI can be your friend

AI & Automation Yes, AI can be your friend

1y Jeff Kofman

Yes, AI can be your friend

We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs bac...

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AI-driven personalization yields impressive retail ROI

AI & Automation AI-driven personalization yields impressive retail ROI

1y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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Lean AI: The safer and smarter way for VCs to bet on startups

AI & Automation Lean AI: The safer and smarter way for VCs to bet on startups

1y Lomit Patel

Lean AI: The safer and smarter way for VCs to bet ...

Lomit Patel, VP of Growth at IMVU, provides an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succee...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

AI & Automation How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

1y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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Using AI and advertising technology in a post-COVID-19 world

AI & Automation Using AI and advertising technology in a post-COVID-19 world

1y Roman Daneghyan

Using AI and advertising technology in a post-COVI...

On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...

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7 enterprise level providers of AI-enabled marketing solutions

AI & Automation 7 enterprise level providers of AI-enabled marketing solutions

1y Jacqueline Dooley

7 enterprise level providers of AI-enabled marketi...

As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...

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Five examples that demonstrate the value of AI for B2B marketers

AI & Automation Five examples that demonstrate the value of AI for B2B marketers

1y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

AI & Automation ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

1y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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What leading consultants say about the usage of AI in marketing?

AI & Automation What leading consultants say about the usage of AI in marketing?

1y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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Data-driven optimization: The critical role of AI in martech

AI & Automation Data-driven optimization: The critical role of AI in martech

1y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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What to look for when buying AI marketing technology

AI & Automation What to look for when buying AI marketing technology

1y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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athenahealth operationalizes customer feedback to drive clinical and financial results

AI & Automation athenahealth operationalizes customer feedback to drive clinical and financial results

1y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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