44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...
View articleA new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View articleIn a digital age filled with data, some of the best insights can be found via actual conversations on customer calls. Three strategies from recent web...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articleRapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleDeloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...
View articleFears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleAdobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleToday, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...
View articleAI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...
View articleIf 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleIf you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...
View articleAn intro to deep learning and 5 examples of how to practically apply it for online retailers, including product image optimization and text summarizat...
View article74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...
View articleSentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
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