Marketing in the moment: Engaging with modern consumers
AI & Automation

Marketing in the moment: Engaging with modern consumers

6y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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Machine learning and choice paralysis: How Netflix personalizes title images
AI & Automation

Machine learning and choice paralysis: How Netflix personalizes title image...

6y Mike O'Brien

Machine learning and choice paralysis: How Netflix...

A sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...

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How Planet Fitness plans to gain a competitive advantage with AI
AI & Automation

How Planet Fitness plans to gain a competitive advantage with AI

6y Mike O'Brien

How Planet Fitness plans to gain a competitive adv...

When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...

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Looking beyond chatbots: How NASA uses AI to search for life outside Earth
AI & Automation

Looking beyond chatbots: How NASA uses AI to search for life outside Earth

6y Mike O'Brien

Looking beyond chatbots: How NASA uses AI to searc...

Many brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...

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[Report] How artificial intelligence can enhance retail marketing
AI & Automation

[Report] How artificial intelligence can enhance retail marketing

6y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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AI Scientist: A lucrative role with a shortage of candidates
AI & Automation

AI Scientist: A lucrative role with a shortage of candidates

7y Clark Boyd

AI Scientist: A lucrative role with a shortage of ...

With US companies prepared to spend over $1 billion to recruit AI scientists, why is there a shortage of supply, and how can businesses plug this gap?...

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Five ad tech upstarts to keep an eye on
AI & Automation

Five ad tech upstarts to keep an eye on

7y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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Artificial intelligence in action: 5 brands brilliantly executing AI
AI & Automation

Artificial intelligence in action: 5 brands brilliantly executing AI

7y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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How machine learning can help you optimize your website's UX
AI & Automation

How machine learning can help you optimize your website's UX

7y Chris Camps

How machine learning can help you optimize your we...

For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...

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How fashion brand Thread is delivering hyper-personalized emails at scale
AI & Automation

How fashion brand Thread is delivering hyper-personalized emails at scale

7y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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How artificial intelligence is changing email marketing
AI & Automation

How artificial intelligence is changing email marketing

7y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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How machine learning and AI are changing the face of fashion
AI & Automation

How machine learning and AI are changing the face of fashion

7y Isabelle Ohnemus

How machine learning and AI are changing the face ...

The fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...

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Five big challenges to AI adoption and success
AI & Automation

Five big challenges to AI adoption and success

7y Al Roberts

Five big challenges to AI adoption and success

There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...

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Five ways fashion brands are using AI for personalization
AI & Automation

Five ways fashion brands are using AI for personalization

7y Clark Boyd

Five ways fashion brands are using AI for personal...

Some industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...

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8 ways AI can enhance your marketing strategy today
AI & Automation

8 ways AI can enhance your marketing strategy today

7y Marcela De Vivo

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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AI and predictive analytics: What does the future hold?
AI & Automation

AI and predictive analytics: What does the future hold?

7y Clark Boyd

AI and predictive analytics: What does the future ...

Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...

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5 businesses using AI to predict the future and profit
AI & Automation

5 businesses using AI to predict the future and profit

7y Clark Boyd

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

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How can analytics and AI allow marketers to predict the future?
AI & Automation

How can analytics and AI allow marketers to predict the future?

7y Clark Boyd

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

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Creative machines: How close are we to AI-generated content marketing?
AI & Automation

Creative machines: How close are we to AI-generated content marketing?

7y Clark Boyd

Creative machines: How close are we to AI-generate...

Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...

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Robots vs. humans: Will AI bring the advertising apocalypse?
AI & Automation

Robots vs. humans: Will AI bring the advertising apocalypse?

7y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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The shock of the new: Artificial Intelligence and the future of digital marketing
AI & Automation

The shock of the new: Artificial Intelligence and the future of digital mar...

7y Clark Boyd

The shock of the new: Artificial Intelligence and ...

In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

7y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Dawson
AI & Automation

Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Da...

8y Sam Lawson

Building the ad agency of the future: The ClickZ P...

Join Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in ...

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The marketer’s guide to AI
AI & Automation

The marketer’s guide to AI

8y Sam Lawson

The marketer’s guide to AI

In this episode you’ll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaig...

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