Get ready for a new reality: A guide to creating VR content

AR & VR Get ready for a new reality: A guide to creating VR content

3y Emily Alford

Get ready for a new reality: A guide to creating V...

Virtual reality is changing the way that audiences engage with brands, and learning to navigate the VR landscape should be a goal for anyone designing...

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

3y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

4y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

4y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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What the future holds for AR and VR

AR & VR What the future holds for AR and VR

4y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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"The future is here": Industry experts on AR, VR and smart hub marketing

AR & VR "The future is here": Industry experts on AR, VR and smart hub marketing

4y Tereza Litsa

"The future is here": Industry experts on AR, VR a...

VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...

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How are brands using virtual reality in their marketing?

AR & VR How are brands using virtual reality in their marketing?

4y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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How is AR revolutionizing the in-store experience for retailers?

AR & VR How is AR revolutionizing the in-store experience for retailers?

4y Tereza Litsa

How is AR revolutionizing the in-store experience ...

Augmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...

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Why AR is a better investment for brands than VR

AR & VR Why AR is a better investment for brands than VR

4y Al Roberts

Why AR is a better investment for brands than VR

Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...

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How "interactive realities" are enhancing the fashion shopping experience

AR & VR How "interactive realities" are enhancing the fashion shopping experience

4y Isabelle Ohnemus

How "interactive realities" are enhancing the fash...

The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face o...

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What are augmented reality apps, and how can they be used for marketing?

AR & VR What are augmented reality apps, and how can they be used for marketing?

4y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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What augmented reality means for the future of Instagram

AR & VR What augmented reality means for the future of Instagram

4y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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Lufthansa on virtual reality and turning an airplane into a FlyingLab

AR & VR Lufthansa on virtual reality and turning an airplane into a FlyingLab

5y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

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Use of virtual reality reaches tipping point: stats

AR & VR Use of virtual reality reaches tipping point: stats

5y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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Pokestops drive footfall and nine other augmented reality charts

AR & VR Pokestops drive footfall and nine other augmented reality charts

5y Andrew Warren-Payne

Pokestops drive footfall and nine other augmented ...

Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...

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How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

5y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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11 extraordinary uses of Augmented Reality (AR)

AR & VR 11 extraordinary uses of Augmented Reality (AR)

5y Christopher Ratcliff

11 extraordinary uses of Augmented Reality (AR)

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occas...

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The Future of Augmented Reality

AR & VR The Future of Augmented Reality

6y Dave Lloyd

The Future of Augmented Reality

Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...

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