Chatbots could be your secret weapon for lead generation
Chatbots

Chatbots could be your secret weapon for lead generation

6y Emily Alford

Chatbots could be your secret weapon for lead gene...

Audiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn’t mean brands should necessaril...

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5 brands that prove chatbot-powered marketing is the future
Chatbots

5 brands that prove chatbot-powered marketing is the future

6y Emily Alford

5 brands that prove chatbot-powered marketing is t...

As personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly m...

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8 ways AI can enhance your marketing strategy today
AI & Automation

8 ways AI can enhance your marketing strategy today

6y dinesh

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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6 tips for building compelling chatbots (even if you're not a programmer)
Chatbots

6 tips for building compelling chatbots (even if you're not a programmer)

7y Marcela De Vivo

6 tips for building compelling chatbots (even if y...

Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...

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Which industries have the greatest potential for chatbot disruption?
Chatbots

Which industries have the greatest potential for chatbot disruption?

7y Al Roberts

Which industries have the greatest potential for c...

Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...

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How are chatbots changing the conversation between marketers and consumers in air travel?
Chatbots

How are chatbots changing the conversation between marketers and consumers ...

7y Rebecca Sentance

How are chatbots changing the conversation between...

Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...

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8 ways AI can enhance your marketing strategy today
AI & Automation

8 ways AI can enhance your marketing strategy today

7y Marcela De Vivo

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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7 reasons not to believe the chatbot hype
Chatbots

7 reasons not to believe the chatbot hype

7y Al Roberts

7 reasons not to believe the chatbot hype

A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...

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How six retailers are using chatbots to boost customer engagement (and why you should too)
Automation

How six retailers are using chatbots to boost customer engagement (and why ...

7y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

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How chatbots can refine the customer acquisition process
Chatbots

How chatbots can refine the customer acquisition process

7y Marcela De Vivo

How chatbots can refine the customer acquisition p...

Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...

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How to bring chatbots into your marketing strategy
Chatbots

How to bring chatbots into your marketing strategy

7y Marcela De Vivo

How to bring chatbots into your marketing strategy

When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...

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Facebook launches analytics for Messenger chatbots
Analytics

Facebook launches analytics for Messenger chatbots

7y Al Roberts

Facebook launches analytics for Messenger chatbots

Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...

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What the West can learn from China about chatbot marketing
Asia

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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What can chatbots do for ecommerce?
Chatbots

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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