Audiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn’t mean brands should necessaril...
View articleAs personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly m...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleEver since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleChatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleA growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...
View articleChatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
View articleFacebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
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