How to leverage AR in your digital marketing strategy
AR & VR

How to leverage AR in your digital marketing strategy

3y Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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A look at where marketing automation falls short
AI & Automation

A look at where marketing automation falls short

3y Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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A scalable lead generation platform drives local sales
Digital Marketing

A scalable lead generation platform drives local sales

3y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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Tech Talk with Jivox: Personalization and ecommerce marketing
Advertising & Promotion

Tech Talk with Jivox: Personalization and ecommerce marketing

3y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Five tips to generate technology leads
Data

Five tips to generate technology leads

3y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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Ways in which an LMS can help your creative team
Digital Marketing

Ways in which an LMS can help your creative team

3y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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How can AR contribute to business decision making
AR & VR

How can AR contribute to business decision making

3y Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Why the time is right for augmented reality (AR) in marketing
AR & VR

Why the time is right for augmented reality (AR) in marketing

3y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond
AI & Automation

How automation can enhance the retail experience in 2021 and beyond

3y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021
Analytics

Jack of all trades: Why and how CMOs must master data to succeed in 2021

3y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
Analytics

The problem of data collection: One in 10 consumers know almost nothing abo...

3y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Continuing trends & new opportunities: 5 predictions for email marketing
Digital Marketing

Continuing trends & new opportunities: 5 predictions for email marketing

3y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Four marketing predictions for 2021
Digital Marketing

Four marketing predictions for 2021

3y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Fuze on setting a strong foundation for its ABM journey
Analytics

Fuze on setting a strong foundation for its ABM journey

3y Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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Marketing in 2021: The impact of blockchain on CX
Blockchain

Marketing in 2021: The impact of blockchain on CX

3y Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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CMS predictions: What to watch for in the year ahead
Content

CMS predictions: What to watch for in the year ahead

3y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Three reasons why enterprise CDP adoption lags
Analytics

Three reasons why enterprise CDP adoption lags

3y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results
Analytics

Kazoo implement 6Sense’s account engagement platform to drive engagement an...

3y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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You’ve collected customer data, now what?
Analytics

You’ve collected customer data, now what?

3y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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How AI is simplifying the complexities of media planning
AI & Automation

How AI is simplifying the complexities of media planning

3y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

3y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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How can technology help establish the ‘new’ workplace of tomorrow?
AI & Automation

How can technology help establish the ‘new’ workplace of tomorrow?

3y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why now is the time for marketers to invest in multiple digital voices
Disruptive MarTech

Why now is the time for marketers to invest in multiple digital voices

3y Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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Nine important marketing takeaways from 2020
Digital Marketing

Nine important marketing takeaways from 2020

3y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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Why aren’t marketers using automation tools to personalize websites?
AI & Automation

Why aren’t marketers using automation tools to personalize websites?

3y Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments
Commerce & Sales

Bridging the gap: How marketing and sales can break down the technological ...

3y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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