How web-based AR can help retailers boost customer engagement and sales
AR & VR

How web-based AR can help retailers boost customer engagement and sales

3y Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

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Creative content and to meet pandemic holiday demands
AI & Automation

Creative content and to meet pandemic holiday demands

3y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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Three ways merchants can leverage fintech to reach shoppers
Digital Marketing

Three ways merchants can leverage fintech to reach shoppers

3y Idris Nagri

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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The importance of innovating for the experience economy
Content

The importance of innovating for the experience economy

3y Idris Nagri

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

3y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

3y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

3y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How digital advertisers can navigate the updated cloud solutions from Google
Analytics

How digital advertisers can navigate the updated cloud solutions from Googl...

3y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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The dark side of marketing technology (martech)
Digital Marketing

The dark side of marketing technology (martech)

3y Idris Nagri

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback
Data insights

Tech Talk with Mopinion: How to improve your digital channels through user ...

3y Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

3y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

3y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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5 simple steps to choosing the right software, every time
Digital Marketing

5 simple steps to choosing the right software, every time

3y Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic
Content

3 DAM demons: How to confront the terrors of remote content creation in a p...

3y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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Saying goodbye to data friction with MessageGears and personalized messages at scale
AI & Automation

Saying goodbye to data friction with MessageGears and personalized messages...

3y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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5 ways retailers are using AI to improve conversions
AI & Automation

5 ways retailers are using AI to improve conversions

3y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

3y Idris Nagri

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

3y Idris Nagri

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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Why marketers are giving second-party data a second look
Analytics

Why marketers are giving second-party data a second look

3y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Why football clubs must use emerging technology to keep in the game
AR & VR

Why football clubs must use emerging technology to keep in the game

3y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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What leading consultants say about the usage of automation in marketing
AI & Automation

What leading consultants say about the usage of automation in marketing

3y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform
Digital Transformation

Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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5 leading providers of enterprise marketing automation solutions
AI & Automation

5 leading providers of enterprise marketing automation solutions

4y Idris Nagri

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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The content crisis: What it is and how to solve it
Content

The content crisis: What it is and how to solve it

4y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Why CRM and automation platforms go hand in hand
AI & Automation

Why CRM and automation platforms go hand in hand

4y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

4y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How to choose marketing automation software
AI & Automation

How to choose marketing automation software

4y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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