Three ways merchants can leverage fintech to reach shoppers

Digital Marketing Three ways merchants can leverage fintech to reach shoppers

1y Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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The importance of innovating for the experience economy

Content The importance of innovating for the experience economy

1y Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Using the scientific method to test digital marketing strategies

Digital Marketing Using the scientific method to test digital marketing strategies

1y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Maturing your digital strategy through customer centricity

Analytics Maturing your digital strategy through customer centricity

1y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

1y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How digital advertisers can navigate the updated cloud solutions from Google

Analytics How digital advertisers can navigate the updated cloud solutions from Google

1y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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The dark side of marketing technology (martech)

Digital Marketing The dark side of marketing technology (martech)

1y Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

Data insights Tech Talk with Mopinion: How to improve your digital channels through user feedback

1y Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

1y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

1y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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5 simple steps to choosing the right software, every time

Digital Marketing 5 simple steps to choosing the right software, every time

1y Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic

Content 3 DAM demons: How to confront the terrors of remote content creation in a pandemic

1y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

1y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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5 ways retailers are using AI to improve conversions

AI & Automation 5 ways retailers are using AI to improve conversions

1y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

1y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

1y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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Why marketers are giving second-party data a second look

Analytics Why marketers are giving second-party data a second look

1y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Why football clubs must use emerging technology to keep in the game

AR & VR Why football clubs must use emerging technology to keep in the game

1y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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What leading consultants say about the usage of automation in marketing

AI & Automation What leading consultants say about the usage of automation in marketing

1y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

1y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

1y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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The content crisis: What it is and how to solve it

Content The content crisis: What it is and how to solve it

1y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

1y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Future of B2B marketing: Are you heading in the right direction?

B2B Future of B2B marketing: Are you heading in the right direction?

1y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How to choose marketing automation software

AI & Automation How to choose marketing automation software

1y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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What the Stackie Awards can teach us about the perfect martech stack

Disruptive MarTech What the Stackie Awards can teach us about the perfect martech stack

1y Jacqueline Dooley

What the Stackie Awards can teach us about the per...

We glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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