5 ways retailers are using AI to improve conversions

AI & Automation 5 ways retailers are using AI to improve conversions

1y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

1y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

1y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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How Miracle-Ear used conversational AI to reach customers during a pandemic

AI & Automation How Miracle-Ear used conversational AI to reach customers during a pandemic

1y Jacqueline Dooley

How Miracle-Ear used conversational AI to reach cu...

Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...

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Why football clubs must use emerging technology to keep in the game

AR & VR Why football clubs must use emerging technology to keep in the game

1y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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What leading consultants say about the usage of automation in marketing

AI & Automation What leading consultants say about the usage of automation in marketing

1y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

1y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

1y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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Automation can free humans up to do human things

AI & Automation Automation can free humans up to do human things

1y Norman Guadagno

Automation can free humans up to do human things

Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...

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Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

1y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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How to choose marketing automation software

AI & Automation How to choose marketing automation software

1y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

1y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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How COVID-19 is affecting AI-based technology

AI & Automation How COVID-19 is affecting AI-based technology

1y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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How AI has evolved in the marketing industry – and where it’s headed next

AI & Automation How AI has evolved in the marketing industry – and where it’s headed next

1y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

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Answering the call for greater privacy by tapping AI

AI & Automation Answering the call for greater privacy by tapping AI

1y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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Voice-enabled AI: Pioneering the contactless future

AI & Automation Voice-enabled AI: Pioneering the contactless future

1y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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Understanding the role of voice in martech

Disruptive MarTech Understanding the role of voice in martech

1y Jacqueline Dooley

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

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A step back: IDFA’s impact on the advertising ecosystem

Digital Advertising A step back: IDFA’s impact on the advertising ecosystem

1y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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In a stay-at-home world, mobile marketing matters. Here’s why...

Digital Marketing In a stay-at-home world, mobile marketing matters. Here’s why...

1y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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5 ways AI to improving conversions for ecommerce businesses

AI & Automation 5 ways AI to improving conversions for ecommerce businesses

1y Joydeep Bhattacharya

5 ways AI to improving conversions for ecommerce b...

From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

1y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

Digital Marketing Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

1y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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A comprehensive guide to understanding web push notifications

Digital Marketing A comprehensive guide to understanding web push notifications

1y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

AI & Automation Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

1y Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

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Using AI in sales to get ahead of the game

AI & Automation Using AI in sales to get ahead of the game

1y Tom Castley

Using AI in sales to get ahead of the game

Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...

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Five ways to drive revenue with creative automation

AI & Automation Five ways to drive revenue with creative automation

1y Miha Mikek

Five ways to drive revenue with creative automatio...

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read More...

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How to set your first AI project up for success

AI & Automation How to set your first AI project up for success

1y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

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