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View articleCustomer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...
View articleOn our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...
View articleAs part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...
View articleFive examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...
View articleA half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...
View articleAI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...
View articleAI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...
View articleBefore buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleAthenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...
View articleNorman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...
View articleWebinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...
View articleFrom scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...
View articleThe adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleDavid Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...
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