AR and 3D helps solve online-only grill retailer’s main challenge

AR & VR AR and 3D helps solve online-only grill retailer’s main challenge

2y Barry Levine

AR and 3D helps solve online-only grill retailer’s...

BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...

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WeatherBug increases monthly revenue with InMobi mediation

Case Study WeatherBug increases monthly revenue with InMobi mediation

2y Jacqueline Dooley

WeatherBug increases monthly revenue with InMobi m...

Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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Immersive AR is coming to a movie theater near you

AR & VR Immersive AR is coming to a movie theater near you

2y Jacqueline Dooley

Immersive AR is coming to a movie theater near you

Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...

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How to leverage push notifications to drive post-holiday sales

Digital Transformation How to leverage push notifications to drive post-holiday sales

2y Shrikant R Kale

How to leverage push notifications to drive post-h...

How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...

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Retail apps must engage further to keep pace during the holiday shopping season

Data insights Retail apps must engage further to keep pace during the holiday shopping season

2y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

Digital Marketing Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era

2y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business

Digital Marketing Salesforce and Apple ignite productivity and learning on the best devices for business

2y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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At Panera, augmented reality is now on the menu with AR ad unit

AR & VR At Panera, augmented reality is now on the menu with AR ad unit

2y Barry Levine

At Panera, augmented reality is now on the menu wi...

Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...

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CleverTap raises $35 million Series C funding for mobile marketing

Disruptive MarTech CleverTap raises $35 million Series C funding for mobile marketing

2y Kimberly Collins

CleverTap raises $35 million Series C funding for ...

This morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

2y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

2y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Guide to mobile advertising: Types of ads and main platforms

Digital Advertising Guide to mobile advertising: Types of ads and main platforms

3y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

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Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

3y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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Mobile customer lifecycle management in 2019: How to reach the hyperconnected

Disruptive MarTech Mobile customer lifecycle management in 2019: How to reach the hyperconnected

3y Almitra Karnik

Mobile customer lifecycle management in 2019: How ...

Today’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...

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With mobile maturity comes the long tail of apps

Emerging Technology With mobile maturity comes the long tail of apps

3y Adam Fingerman

With mobile maturity comes the long tail of apps

While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

Mobile Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

3y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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How messaging is transforming the way we do business

Digital Transformation How messaging is transforming the way we do business

3y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

3y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Mobile engagement in DTC marketing: Digital + physical

Mobile Mobile engagement in DTC marketing: Digital + physical

3y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

3y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Four takeaways for CMOs from Mobile World Congress 2019

Industry Developments Four takeaways for CMOs from Mobile World Congress 2019

3y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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Survey: Streaming mobile video user frustrations worldwide

Mobile Survey: Streaming mobile video user frustrations worldwide

3y Tessa Judge

Survey: Streaming mobile video user frustrations w...

When frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...

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Why mobile messaging might be your next top revenue channel

Mobile Why mobile messaging might be your next top revenue channel

3y Emily Alford

Why mobile messaging might be your next top revenu...

Think for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...

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Predictions for mobile in 2019: Top 8 trends to watch this year

Mobile Predictions for mobile in 2019: Top 8 trends to watch this year

3y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Universal App Campaigns (UAC): What they are and how to use them

Mobile Universal App Campaigns (UAC): What they are and how to use them

3y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

3y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Will 2019 be a momentous year for mobile marketing?

Disruptive MarTech Will 2019 be a momentous year for mobile marketing?

3y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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