How to fix your bloated mobile website: fewer, better, smaller images
Ecommerce

How to fix your bloated mobile website: fewer, better, smaller images

7y Andy Favell

How to fix your bloated mobile website: fewer, bet...

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Read More...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat
Mobile

Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat

7y Andy Favell

Average mobile webpage is now 2.2MB, 68% is images...

The problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images account for 67% of total page weight...

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Instagram Stories might be killing Snapchat Stories
Media

Instagram Stories might be killing Snapchat Stories

7y Al Roberts

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

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Brushing up your mobile & digital skillset with online learning (aka the MOOC)
Mobile

Brushing up your mobile & digital skillset with online learning (aka th...

7y Andy Favell

Brushing up your mobile & digital skillset wit...

The beauty of the MOOC (massive open online courses) is threefold: there are thousands of courses, a good proportion of them are mobile or mobile-rela...

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Mobile skills: tips on recruiting the best talent and training the existing team
Mobile

Mobile skills: tips on recruiting the best talent and training the existing...

7y Andy Favell

Mobile skills: tips on recruiting the best talent ...

Building a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the rig...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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AOL tries to lure leads with free wireless data
Display Advertising

AOL tries to lure leads with free wireless data

7y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

7y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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When 5G and VR collide, it will change the face of marketing and advertising
Insights

When 5G and VR collide, it will change the face of marketing and advertisin...

7y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

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Mobile Reader Survey: Voting Now Open!
Events

Mobile Reader Survey: Voting Now Open!

7y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

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Mobile ad viewability: what is it and does it matter?
Display Advertising

Mobile ad viewability: what is it and does it matter?

7y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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Last chance to feature in our mobile vendor reader survey
Marketing

Last chance to feature in our mobile vendor reader survey

7y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

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Nine mobile trends to help you stand out in 2017 and beyond
Mobile

Nine mobile trends to help you stand out in 2017 and beyond

7y Gerald Murphy

Nine mobile trends to help you stand out in 2017 a...

The way we ask for information is changing. The way we optimise must change too. Read More...

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How agencies and advertisers can spot and combat mobile ad fraud
Mobile

How agencies and advertisers can spot and combat mobile ad fraud

7y Andy Favell

How agencies and advertisers can spot and combat m...

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...

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Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud
Display Advertising

Mobile advertising accounts for nearly half of digital spend, but it comes ...

7y Andy Favell

Mobile advertising accounts for nearly half of dig...

US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...

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​How young marketers have an impact on marketing strategies
Marketing

​How young marketers have an impact on marketing strategies

7y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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The future of mobile local search part three: tradesmen, home services, verification and guarantees
Mobile

The future of mobile local search part three: tradesmen, home services, ver...

7y Andy Favell

The future of mobile local search part three: trad...

The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...

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Worldwide mobile internet use surpasses desktop for the first time ever
Ad Industry Metrics

Worldwide mobile internet use surpasses desktop for the first time ever

7y Christopher Ratcliff

Worldwide mobile internet use surpasses desktop fo...

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...

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Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

7y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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The ad industry lashes out at new FCC privacy rules
Data regulations

The ad industry lashes out at new FCC privacy rules

7y Al Roberts

The ad industry lashes out at new FCC privacy rule...

Last week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...

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Mobile is the key link between Hong Kong marketers and Chinese consumers
Ecommerce

Mobile is the key link between Hong Kong marketers and Chinese consumers

7y Guest Writer

Mobile is the key link between Hong Kong marketers...

Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...

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Where is Google heading with mobile local search?
Mobile

Where is Google heading with mobile local search?

7y Andy Favell

Where is Google heading with mobile local search?

For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...

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Is Google killing mobile organic search?
Mobile

Is Google killing mobile organic search?

7y Andy Favell

Is Google killing mobile organic search?

Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...

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Five mobile must-haves to impact the customer journey this holiday season
Media

Five mobile must-haves to impact the customer journey this holiday season

7y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

7y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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How to create content for every platform
Content

How to create content for every platform

7y Guest Writer

How to create content for every platform

Content is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...

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