The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analytics The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

9m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

9m Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Four marketing predictions for 2021

Digital Marketing Four marketing predictions for 2021

9m Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Audio is the medium of the moment - so how can brands use it to connect?

Digital Marketing Audio is the medium of the moment - so how can brands use it to connect?

9m Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

9m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Fuze on setting a strong foundation for its ABM journey

Analytics Fuze on setting a strong foundation for its ABM journey

10m Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

10m Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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CMS predictions: What to watch for in the year ahead

Content CMS predictions: What to watch for in the year ahead

10m J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Three reasons why enterprise CDP adoption lags

Analytics Three reasons why enterprise CDP adoption lags

10m Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

Digital Marketing Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

10m Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Analytics Kazoo implement 6Sense’s account engagement platform to drive engagement and results

10m Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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You’ve collected customer data, now what?

Analytics You’ve collected customer data, now what?

10m Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

10m Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

10m Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

10m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

10m Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

10m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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How can technology help establish the ‘new’ workplace of tomorrow?

AI & Automation How can technology help establish the ‘new’ workplace of tomorrow?

10m Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

10m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Why now is the time for marketers to invest in multiple digital voices

Disruptive MarTech Why now is the time for marketers to invest in multiple digital voices

10m Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

10m Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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Why open source in-app bidding solutions are the future of ad buying

Digital Advertising Why open source in-app bidding solutions are the future of ad buying

10m Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

10m Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Commerce & Sales Bridging the gap: How marketing and sales can break down the technological walls between their departments

10m Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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How web-based AR can help retailers boost customer engagement and sales

AR & VR How web-based AR can help retailers boost customer engagement and sales

11m Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Digital Marketing Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

11m Kamaljeet Kalsi

Key Insights: The two missing pieces of your holid...

The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...

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The rise of the automation powered agency

AI & Automation The rise of the automation powered agency

11m Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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