Lessons From a Recent Analysis
Actionable Analysis

Lessons From a Recent Analysis

9y David Sprinkle

Lessons From a Recent Analysis

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...

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5 Steps to Content Optimization
Actionable Analysis

5 Steps to Content Optimization

9y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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Why You Should Use Analytics to Discover & Optimize Your Best Archival Content
Actionable Analysis

Why You Should Use Analytics to Discover & Optimize Your Best Archival ...

9y Adam Singer

Why You Should Use Analytics to Discover & Opt...

Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...

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5 Mistakes to Avoid When Deploying Analytics
Actionable Analysis

5 Mistakes to Avoid When Deploying Analytics

9y David Sprinkle

5 Mistakes to Avoid When Deploying Analytics

If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...

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Why You Need Pay-for-Performance Analytics
Actionable Analysis

Why You Need Pay-for-Performance Analytics

9y Andrew Edwards

Why You Need Pay-for-Performance Analytics

It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...

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Agency Professionals: Metrics for Your Personal Success Dashboard
Actionable Analysis

Agency Professionals: Metrics for Your Personal Success Dashboard

9y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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5 Questions to Ask About Mobile App Tracking
Actionable Analysis

5 Questions to Ask About Mobile App Tracking

9y David Sprinkle

5 Questions to Ask About Mobile App Tracking

More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...

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Good and Bad vs. Right and Wrong
Actionable Analysis

Good and Bad vs. Right and Wrong

9y Jim Sterne

Good and Bad vs. Right and Wrong

Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Read More...

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The 4 Horsemen of the Digital Analytics Apocalypse
Actionable Analysis

The 4 Horsemen of the Digital Analytics Apocalypse

9y Andrew Edwards

The 4 Horsemen of the Digital Analytics Apocalypse

Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

9y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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Privacy Concerns and Web Analytics
Actionable Analysis

Privacy Concerns and Web Analytics

9y David Sprinkle

Privacy Concerns and Web Analytics

When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...

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4 Steps to Measuring What Matters Most
Actionable Analysis

4 Steps to Measuring What Matters Most

9y Adam Singer

4 Steps to Measuring What Matters Most

Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...

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Identifying Opportunities for Content Optimization With Web Analytics
Actionable Analysis

Identifying Opportunities for Content Optimization With Web Analytics

9y Mark Ryan

Identifying Opportunities for Content Optimization...

When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Read More...

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The Year Ahead in Web Analytics
Actionable Analysis

The Year Ahead in Web Analytics

9y David Sprinkle

The Year Ahead in Web Analytics

A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...

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3 Tools to Ensure Your Analytics Implementation Is Running Smoothly
Actionable Analysis

3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

9y Adam Singer

3 Tools to Ensure Your Analytics Implementation Is...

These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...

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YouTube-Style Analytics Make Their Way to AdWords for Video
Actionable Analysis

YouTube-Style Analytics Make Their Way to AdWords for Video

9y Greg Jarboe

YouTube-Style Analytics Make Their Way to AdWords ...

The new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...

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5 Tips for Successful Analytics Deployment
Actionable Analysis

5 Tips for Successful Analytics Deployment

9y David Sprinkle

5 Tips for Successful Analytics Deployment

These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Read ...

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Why You Probably Don't Need Analytics Training
Actionable Analysis

Why You Probably Don't Need Analytics Training

10y Andrew Edwards

Why You Probably Don't Need Analytics Training

Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...

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Live Online Shopping Data: The Gift That Keeps Giving This Season
Actionable Analysis

Live Online Shopping Data: The Gift That Keeps Giving This Season

10y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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Using UTM Tags to Enhance Digital Marketing Strategies
Actionable Analysis

Using UTM Tags to Enhance Digital Marketing Strategies

10y Zac Martin

Using UTM Tags to Enhance Digital Marketing Strate...

Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...

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Big Data 2.0 – YouTube Meets Text Analytics – Part 1
Actionable Analysis

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

10y Benjamin Spiegel

Big Data 2.0 – YouTube Meets Text Analytics – Part...

An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...

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Google Talks Data Visualization at ClickZ Live Chicago
Actionable Analysis

Google Talks Data Visualization at ClickZ Live Chicago

10y Thom Craver

Google Talks Data Visualization at ClickZ Live Chi...

Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...

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5 Weird Tricks for Keeping Analytics Projects on Track
Actionable Analysis

5 Weird Tricks for Keeping Analytics Projects on Track

10y Andrew Edwards

5 Weird Tricks for Keeping Analytics Projects on T...

These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...

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Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement
Actionable Analysis

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

10y Emily Alford

Pandora "AMPs" Audience Analytics to Boost Musicia...

Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...

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The Sudden Death of Cable?
Actionable Analysis

The Sudden Death of Cable?

10y Andrew Edwards

The Sudden Death of Cable?

The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...

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What Is a Data Layer?
Actionable Analysis

What Is a Data Layer?

10y David Sprinkle

What Is a Data Layer?

Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...

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3 Key Metrics Groups for Publishers to Measure and Questions They Answer
Actionable Analysis

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

10y Adam Singer

3 Key Metrics Groups for Publishers to Measure and...

There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...

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