VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

10y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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2014: The Year Marketing Automation Gets the Recognition It Deserves
Actionable Analysis

2014: The Year Marketing Automation Gets the Recognition It Deserves

10y Andrew Edwards

2014: The Year Marketing Automation Gets the Recog...

Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...

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Your Digital Analytics Challenge for 2014
Actionable Analysis

Your Digital Analytics Challenge for 2014

10y Robert Miller

Your Digital Analytics Challenge for 2014

This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...

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The Only Story That Mattered in 2013
Actionable Analysis

The Only Story That Mattered in 2013

11y Andrew Edwards

The Only Story That Mattered in 2013

Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...

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3 Questions to Ask Your New Digital Analytics Team Member
Actionable Analysis

3 Questions to Ask Your New Digital Analytics Team Member

11y Adam Singer

3 Questions to Ask Your New Digital Analytics Team...

Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...

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3 Google Universal Analytics Upgrade FAQs
Actionable Analysis

3 Google Universal Analytics Upgrade FAQs

11y Robert Miller

3 Google Universal Analytics Upgrade FAQs

To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...

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3 Ways to Use Analytics to Improve Your Marketing While You Sleep
Actionable Analysis

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

11y Adam Singer

3 Ways to Use Analytics to Improve Your Marketing ...

Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...

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Digital Analytics in an Age of Spying
Actionable Analysis

Digital Analytics in an Age of Spying

11y Andrew Edwards

Digital Analytics in an Age of Spying

Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...

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3 Reasons Data Pollution Is On the Rise and What You Can Do About It
Actionable Analysis

3 Reasons Data Pollution Is On the Rise and What You Can Do About It

11y Robert Miller

3 Reasons Data Pollution Is On the Rise and What Y...

Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...

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Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture
Actionable Analysis

Turn Testing into a Game: One of the Most Effective Ways to Create a Testin...

11y Breanne Maliniak

Turn Testing into a Game: One of the Most Effectiv...

A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...

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3 Macro Insights Google Tools for Every Marketer’s Toolkit
Actionable Analysis

3 Macro Insights Google Tools for Every Marketer’s Toolkit

11y Adam Singer

3 Macro Insights Google Tools for Every Marketer’s...

Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...

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Are Multi-Channel Analytics Vendors Failing the Market?
Actionable Analysis

Are Multi-Channel Analytics Vendors Failing the Market?

11y Andrew Edwards

Are Multi-Channel Analytics Vendors Failing the Ma...

Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Read More...

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Are You Sabotaging Business Data with Inaction?
Actionable Analysis

Are You Sabotaging Business Data with Inaction?

11y Robert Miller

Are You Sabotaging Business Data with Inaction?

Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...

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Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win
Actionable Analysis

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variatio...

11y Breanne Maliniak

Why Headline Testing is Still Valuable and 5 Easy ...

You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Read More...

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Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon
Actionable Analysis

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Befo...

11y Andrew Edwards

Data Gaps & Governance: What Was True in the M...

Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...

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Website Analytics for SEO: Introduction for Beginners
Actionable Analysis

Website Analytics for SEO: Introduction for Beginners

11y Crispin Sheridan

Website Analytics for SEO: Introduction for Beginn...

Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Read More...

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Google Just Upped the Digital Analytics Ante, Yet Again
Actionable Analysis

Google Just Upped the Digital Analytics Ante, Yet Again

11y Robert Miller

Google Just Upped the Digital Analytics Ante, Yet ...

A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...

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3 Digital Practices Brands Need to Master Before It's Too Late
Actionable Analysis

3 Digital Practices Brands Need to Master Before It's Too Late

11y Andrew Edwards

3 Digital Practices Brands Need to Master Before I...

These three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...

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Ashton Kutcher and Digital Analytics
Actionable Analysis

Ashton Kutcher and Digital Analytics

11y Robert Miller

Ashton Kutcher and Digital Analytics

What an actor/investor can teach us about our work and lives. Read More...

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Automate Dashboard Updates to Focus Your Time on Analysis
Actionable Analysis

Automate Dashboard Updates to Focus Your Time on Analysis

11y Adam Singer

Automate Dashboard Updates to Focus Your Time on A...

If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...

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Mobile Measurement: Let's Clear the Air(waves)
Actionable Analysis

Mobile Measurement: Let's Clear the Air(waves)

11y Andrew Edwards

Mobile Measurement: Let's Clear the Air(waves)

Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...

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Creating Action From Analysis
Actionable Analysis

Creating Action From Analysis

11y Robert Miller

Creating Action From Analysis

A simple three-step framework for every analysis project. Read More...

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What to Consider When Choosing a Testing Platform
Actionable Analysis

What to Consider When Choosing a Testing Platform

11y Breanne Maliniak

What to Consider When Choosing a Testing Platform

Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...

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The 4 Ps of Digital Analytics: Why They're in Sequence
Actionable Analysis

The 4 Ps of Digital Analytics: Why They're in Sequence

11y Andrew Edwards

The 4 Ps of Digital Analytics: Why They're in Sequ...

Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...

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Benchmarking Yourself to Fail
Actionable Analysis

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Digital Analytics Is Not Surveillance
Actionable Analysis

Digital Analytics Is Not Surveillance

11y Andrew Edwards

Digital Analytics Is Not Surveillance

And how I warned about this just before the NSA PRISM scandal broke. Read More...

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Ideas for Getting Started With Measurement Planning
Actionable Analysis

Ideas for Getting Started With Measurement Planning

11y Adam Singer

Ideas for Getting Started With Measurement Plannin...

As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...

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