Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

3m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

6m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How technology is streamlining processes in finance and insurance

Analytics How technology is streamlining processes in finance and insurance

7m Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Analytics How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

7m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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How cloud offerings could transform business in the next decade

Analytics How cloud offerings could transform business in the next decade

8m Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion

Analytics Conversational data shifting consumer privacy discussion

8m Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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Getting ahead in marketing: Data as the new oil

Analytics Getting ahead in marketing: Data as the new oil

9m Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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A martech roadmap is the key to successful business outcomes

Analytics A martech roadmap is the key to successful business outcomes

9m Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Analytics Jack of all trades: Why and how CMOs must master data to succeed in 2021

9m Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analytics The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

10m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Fuze on setting a strong foundation for its ABM journey

Analytics Fuze on setting a strong foundation for its ABM journey

10m Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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Three reasons why enterprise CDP adoption lags

Analytics Three reasons why enterprise CDP adoption lags

10m Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Analytics Kazoo implement 6Sense’s account engagement platform to drive engagement and results

10m Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

10m Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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You’ve collected customer data, now what?

Analytics You’ve collected customer data, now what?

10m Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

10m Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Maturing your digital strategy through customer centricity

Analytics Maturing your digital strategy through customer centricity

11m Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

11m Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How digital advertisers can navigate the updated cloud solutions from Google

Analytics How digital advertisers can navigate the updated cloud solutions from Google

11m Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

11m Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

12m Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Why marketers are giving second-party data a second look

Analytics Why marketers are giving second-party data a second look

12m Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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What leading consultants say about the usage of automation in marketing

AI & Automation What leading consultants say about the usage of automation in marketing

12m Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

1y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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How COVID-19 is affecting AI-based technology

AI & Automation How COVID-19 is affecting AI-based technology

1y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Analytics Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

1y Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

1y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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