What leading consultants say about the usage of automation in marketing

Emerging Technology What leading consultants say about the usage of automation in marketing

3y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

3y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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How COVID-19 is affecting AI-based technology

Emerging Technology How COVID-19 is affecting AI-based technology

3y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Marketing Technology Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

3y Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Trends The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

3y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The cloud transformation has begun – are you ready?

Tools & Technology The cloud transformation has begun – are you ready?

3y Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

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What marketers can do to pandemic-proof their data assets

Digital Marketing What marketers can do to pandemic-proof their data assets

3y Ruby Brenden

What marketers can do to pandemic-proof their data...

After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...

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This is what a customer data platform (CDP) is designed to do

Marketing Technology This is what a customer data platform (CDP) is designed to do

3y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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Best Practice: Four ways to leverage lifecycle marketing

Digital Marketing Best Practice: Four ways to leverage lifecycle marketing

3y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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How to conduct a digital marketing audit: Advice from industry experts

Digital Marketing How to conduct a digital marketing audit: Advice from industry experts

3y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Digital Marketing Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

3y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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The ultimate brand guide to helping consumers achieve data harmony

Digital Marketing The ultimate brand guide to helping consumers achieve data harmony

3y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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Why marketing will improve thanks to the death of third-party cookies

Digital Marketing Why marketing will improve thanks to the death of third-party cookies

4y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Tech Talks Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

4y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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Marketer's guide to data-driven marketing attribution

Digital Marketing Marketer's guide to data-driven marketing attribution

4y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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The pros and cons of different attention metrics

Digital Marketing The pros and cons of different attention metrics

4y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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Five tools that can help you break free from data paralysis

Marketing Technology Five tools that can help you break free from data paralysis

4y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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AI and ML help digital brands deliver exceptional UX

UX AI and ML help digital brands deliver exceptional UX

4y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Three factors to consider when choosing a CFM platform

Marketing Technology Three factors to consider when choosing a CFM platform

4y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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Anticipating customer needs with data and AI

Emerging Technology Anticipating customer needs with data and AI

4y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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Eight best ways to use AI in martech in 2020

Emerging Technology Eight best ways to use AI in martech in 2020

4y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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5 tips to accelerate your company's AI implementation

Emerging Technology 5 tips to accelerate your company's AI implementation

4y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler

Emerging Technology The story of AI-enabled DAM: From point solution to enterprise enabler

4y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

Marketing Technology How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

4y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

Marketing Technology Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

4y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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Data-driven optimization: The critical role of AI in martech

Emerging Technology Data-driven optimization: The critical role of AI in martech

4y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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How edge computing will overhaul traditional customer experiences

Marketing Technology How edge computing will overhaul traditional customer experiences

4y Philip Say

How edge computing will overhaul traditional custo...

Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...

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