IDG Study Finds 95% of Consumers Use Social Media

Audience IDG Study Finds 95% of Consumers Use Social Media

9y James Dohnert

IDG Study Finds 95% of Consumers Use Social Media

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...

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Google Study Reveals Web Influencing Smartphone Sales

Audience Google Study Reveals Web Influencing Smartphone Sales

9y James Dohnert

Google Study Reveals Web Influencing Smartphone Sa...

Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...

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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Audience GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

9y James Dohnert

GroupM Study on Facebook Algo Change Reveals Signi...

GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...

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Consumers Watched 11 Billion Online Video Ads in October

Audience Consumers Watched 11 Billion Online Video Ads in October

9y James Dohnert

Consumers Watched 11 Billion Online Video Ads in O...

A new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...

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Viewership of Ad-Supported Online Video Has Grown 17% This Year

Audience Viewership of Ad-Supported Online Video Has Grown 17% This Year

9y James Dohnert

Viewership of Ad-Supported Online Video Has Grown ...

Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...

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Facebook Loves Its Candy

Audience Facebook Loves Its Candy

9y James Dohnert

Facebook Loves Its Candy

New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...

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Obama vs. Romney: Who’s Winning the YouTube Vote?

Audience Obama vs. Romney: Who’s Winning the YouTube Vote?

9y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

Audience U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

9y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

Audience 40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

9y James Dohnert

40% of Consumers Enjoy Getting Marketing Emails Fr...

According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite bran...

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Over 9.4 Billion Online Video Ads Were Seen in September

Audience Over 9.4 Billion Online Video Ads Were Seen in September

9y James Dohnert

Over 9.4 Billion Online Video Ads Were Seen in Sep...

ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...

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4 Out of 10 Consumers Use Local Search Once a Day

Audience 4 Out of 10 Consumers Use Local Search Once a Day

9y James Dohnert

4 Out of 10 Consumers Use Local Search Once a Day

YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local sea...

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Facebook Brand Engagement Up 896% - New Adobe Study

Audience Facebook Brand Engagement Up 896% - New Adobe Study

9y James Dohnert

Facebook Brand Engagement Up 896% - New Adobe Stud...

Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...

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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

Audience It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

9y James Dohnert

It's Quality Over Quantity When It Comes to Facebo...

A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...

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Females Lead Mobile Retail Adoption Rates

Audience Females Lead Mobile Retail Adoption Rates

9y Matt Kapko

Females Lead Mobile Retail Adoption Rates

ComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...

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ShareThis Tops New Ad Entity Ranking From ComScore

Ad Industry Metrics ShareThis Tops New Ad Entity Ranking From ComScore

9y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

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Women Dig Mickey Mouse in Mobile

Audience Women Dig Mickey Mouse in Mobile

9y Kate Kaye

Women Dig Mickey Mouse in Mobile

Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...

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Pinterest's and Instagram's Global Market Share Grows

Audience Pinterest's and Instagram's Global Market Share Grows

9y Search Engine Watch

Pinterest's and Instagram's Global Market Share Gr...

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...

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More African Americans, Hispanics Respond to Digital Audio Ads

Audience More African Americans, Hispanics Respond to Digital Audio Ads

9y Daniel Mickens

More African Americans, Hispanics Respond to Digit...

Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

Audience Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

10y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Social Media Access Via Mobile Grows

Audience Social Media Access Via Mobile Grows

10y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Summer Travel Boosts Hotel and Transportation Sites

Audience Summer Travel Boosts Hotel and Transportation Sites

10y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Women Flock to Tumblr and Groupon in Europe

Audience Women Flock to Tumblr and Groupon in Europe

10y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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Insomniacs More Likely to Watch TV Online

Audience Insomniacs More Likely to Watch TV Online

10y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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Pinterest Audience Grows 8X in Latin America

Audience Pinterest Audience Grows 8X in Latin America

10y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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Women and Swing State Visitors Big on Facebook

Audience Women and Swing State Visitors Big on Facebook

10y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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5 European Nations Love Their Sports Sites

Audience 5 European Nations Love Their Sports Sites

10y Christopher Heine

5 European Nations Love Their Sports Sites

Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...

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One in Two U.S. Households Own an Apple Product

Audience One in Two U.S. Households Own an Apple Product

10y Alastair Stevenson

One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod. Read More...

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