What the holiday shopping season will look like in 2020
Digital Marketing

What the holiday shopping season will look like in 2020

4y Jacqueline Dooley

What the holiday shopping season will look like in...

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...

View article
Assessing the ecommerce marketing landscape, or what changed in 2020?
Digital Marketing

Assessing the ecommerce marketing landscape, or what changed in 2020?

4y Olga Andrienko

Assessing the ecommerce marketing landscape, or wh...

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...

View article
Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

4y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

View article
Get the latest analysis and reports delivered to your inbox daily
Key Insights: Marketing technology industry August snapshot and CMOs' plans
Digital Marketing

Key Insights: Marketing technology industry August snapshot and CMOs' plans

4y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

View article
Engagement: The new metric for marketers
Digital Marketing

Engagement: The new metric for marketers

4y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

View article
The digital marketing landscape: Visualizing the 5 locations of today's customer journey
Customer journey

The digital marketing landscape: Visualizing the 5 locations of today's cus...

4y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

View article
Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business
Digital Marketing

Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2...

4y Kamaljeet Kalsi

Key Insights: Top 12 Marketing technologies, budge...

The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...

View article
Three strategies SMBs need to adopt now to thrive post-COVID
Digital Marketing

Three strategies SMBs need to adopt now to thrive post-COVID

4y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

View article
What a digital-only world means for your marketing strategy
Data insights

What a digital-only world means for your marketing strategy

4y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

View article
Instant messaging has taken over the world, but this is just the beginning
Chatbots

Instant messaging has taken over the world, but this is just the beginning

4y Djamel Agaoua

Instant messaging has taken over the world, but th...

Millennials and Generation Z have been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the ...

View article
Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses
Digital Marketing

Omnichannel marketing in the age of COVID-19: 7 key learnings for businesse...

4y Craig Charles Webster

Omnichannel marketing in the age of COVID-19: 7 ke...

As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...

View article
What growth marketers can learn from partnerships leaders
Digital Leaders

What growth marketers can learn from partnerships leaders

4y Jaime Singson

What growth marketers can learn from partnerships ...

Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...

View article
Getting social ads right in the new era of digital marketing
Digital Advertising

Getting social ads right in the new era of digital marketing

4y Robert Rothschild

Getting social ads right in the new era of digital...

Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...

View article
Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

4y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

View article
The 10 marketing challenges today’s CPG brands are facing
CPG (FMCG)

The 10 marketing challenges today’s CPG brands are facing

4y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
Making the most of marketing spend as consumer confidence rises
Digital Marketing

Making the most of marketing spend as consumer confidence rises

4y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

View article
Rise of TV viewership and ACR leads to new data challenges abound
Data insights

Rise of TV viewership and ACR leads to new data challenges abound

4y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

View article
What gets lost when in-person events go on hold, and how can we salvage it?
Digital Marketing

What gets lost when in-person events go on hold, and how can we salvage it?

4y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

View article
The future of martech: what does the industry look like post COVID-19?
Digital Marketing

The future of martech: what does the industry look like post COVID-19?

4y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

View article
Why the pandemic is a good time for advertisers
Digital Advertising

Why the pandemic is a good time for advertisers

4y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

View article
The siloed approach to marketing is on its last legs
Data insights

The siloed approach to marketing is on its last legs

4y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

View article
Amidst the pandemic, bringing the power of personal data back to the consumer is imperative
Data insights

Amidst the pandemic, bringing the power of personal data back to the consum...

4y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

View article
How should CMOs adapt their marketing strategies in times of uncertainty
Digital Marketing

How should CMOs adapt their marketing strategies in times of uncertainty

4y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

View article
Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations
Analytics

Key Insights: Marketers reveal their confidence, fears, and marketing techn...

4y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

View article
What leading consultants say about the usage of AI in marketing?
AI & Automation

What leading consultants say about the usage of AI in marketing?

4y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

View article
CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

4y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

View article