Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

Data & Analytics Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

8m Jonathan Brown
Does your content generate ROI?

Data & Analytics Does your content generate ROI?

8m matthewmurray
Explaining all the different attribution models

Data & Analytics Explaining all the different attribution models

8m Tereza Litsa
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Is your marketing automation system GDPR-compliant?

Data & Analytics Is your marketing automation system GDPR-compliant?

9m Jonathan Brown
Is Google taking over the attribution landscape after GDPR?

Data & Analytics Is Google taking over the attribution landscape after GDPR?

10m Tereza Litsa
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

10m Tereza Litsa
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

11m Tereza Litsa
5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

11m Mike O'Brien
The power of real-time attribution in a multi-channel world

Data & Analytics The power of real-time attribution in a multi-channel world

12m Tereza Litsa
How to get started with your marketing attribution strategy

Data & Analytics How to get started with your marketing attribution strategy

1y Tereza Litsa
Selecting the right Customer Data Platform

Data & Analytics Selecting the right Customer Data Platform

1y David Raab, CDPI
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

1y Clark Boyd
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

1y Sam Carter
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

1y Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

1y David Raab, CDPI
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

1y Clark Boyd
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

1y Sam Carter
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

1y Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

1y Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

1y Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

1y Mike O'Brien
How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

1y Mike O'Brien
Breaking down silos with the metrics that matter

Data & Analytics Breaking down silos with the metrics that matter

1y Mike O'Brien
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1y Clark Boyd
6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

1y Mike O'Brien
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

1y Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

1y Chris Camps