Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

11m Sam Carter
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

12m Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

12m David Raab, CDPI
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GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

1y Clark Boyd
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

1y Sam Carter
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

1y Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

1y Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

1y Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

1y Mike O'Brien
How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

1y Mike O'Brien
Breaking down silos with the metrics that matter

Data & Analytics Breaking down silos with the metrics that matter

1y Mike O'Brien
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1y Clark Boyd
6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

1y Mike O'Brien
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

1y Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

1y Chris Camps
What do CMOs need to know about cybersecurity?

Data & Analytics What do CMOs need to know about cybersecurity?

1y Luke Richards
How to achieve true omnichannel relevance

Analyzing Customer Data How to achieve true omnichannel relevance

1y Clark Boyd
How to use behavioral data to enhance your website's conversion rate

Analytics How to use behavioral data to enhance your website's conversion rate

1y Chris Camps
4 data types you need to understand the customer journey

Data & Analytics 4 data types you need to understand the customer journey

1y Chris Camps
Big data in the travel industry: How can travel companies do more to collect and use customer data?

Analyzing Customer Data Big data in the travel industry: How can travel companies do more to collect and use customer data?

1y Clark Boyd
Using clickstream data to know your customer's entire online journey

Analytics Using clickstream data to know your customer's entire online journey

1y Rebecca Sentance
AI and predictive analytics: What does the future hold?

AI AI and predictive analytics: What does the future hold?

1y Clark Boyd
5 businesses using AI to predict the future and profit

AI 5 businesses using AI to predict the future and profit

1y Clark Boyd
How a growth marketing mindset can help drive customer engagement

Data & Analytics How a growth marketing mindset can help drive customer engagement

1y Linus Gregoriadis
How can analytics and AI allow marketers to predict the future?

AI How can analytics and AI allow marketers to predict the future?

1y Clark Boyd
How can a Customer Data Platform tackle common challenges faced by CMOs?

Analyzing Customer Data How can a Customer Data Platform tackle common challenges faced by CMOs?

1y Sam Carter
Is it time to rein in the tech giants? What internet regulation could mean for marketers

Data & Analytics Is it time to rein in the tech giants? What internet regulation could mean for marketers

1y Clark Boyd