87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

4m Emily Alford
Marketing attribution models: The complete guide

Data & Analytics Marketing attribution models: The complete guide

5m Luke Richards
Digital analytics for media: Four use cases for quality data

Data & Analytics Digital analytics for media: Four use cases for quality data

5m Emily Alford
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Marketing attribution and data management 2019: Key takeaways from research briefing

Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

5m Kimberly Collins
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

5m Gabrielle Sadeh
How to calculate customer lifetime value (CLTV): The complete guide

Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

5m Luke Richards
Behavioral economics for marketing: Turning data into persuasion

Data & Analytics Behavioral economics for marketing: Turning data into persuasion

5m Shravya Kaparthi
Customer analytics versus web analytics: Know the difference

Data & Analytics Customer analytics versus web analytics: Know the difference

6m Janvi Arora
Are you making the most of your DMP? Four use cases you need

Data & Analytics Are you making the most of your DMP? Four use cases you need

6m Daisy Chen
GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

6m Tessa Judge
Augmented analytics: What you need to know for 2019

Data & Analytics Augmented analytics: What you need to know for 2019

6m Naresh Agarwal
How clean CRM data makes or breaks customer experiences

Data & Analytics How clean CRM data makes or breaks customer experiences

6m Brooke Maynard
Q&A with Absolutdata CEO on AI-powered decision making

Data & Analytics Q&A with Absolutdata CEO on AI-powered decision making

6m Tessa Judge
Why using too many data management tools is bad for strategy

Data & Analytics Why using too many data management tools is bad for strategy

7m Emily Alford
Six customer data metrics that really matter

Data & Analytics Six customer data metrics that really matter

7m Tiffany Delmore
B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

Data & Analytics B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

7m Kimberly Collins
Data in martech: How to better measure, attribute, and manage it

Data & Analytics Data in martech: How to better measure, attribute, and manage it

8m Kimberly Collins
How to turn your live event data into sales

Data & Analytics How to turn your live event data into sales

8m Emily Alford
Research: Actionable insights from data still marketing’s biggest challenge

Data & Analytics Research: Actionable insights from data still marketing’s biggest challenge

8m Kimberly Collins
Planning a live event? Here are some of the best ways to collect attendee data

Data & Analytics Planning a live event? Here are some of the best ways to collect attendee data

8m Emily Alford
How Best Buy, Nordstrom and Nike bring personalization to physical stores

Data & Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

9m Mike O'Brien
Buying signals at live events help get the whole story

Data & Analytics Buying signals at live events help get the whole story

9m Emily Alford
How to collect attendee data at live events

Data & Analytics How to collect attendee data at live events

9m Emily Alford
In the wake of GDPR, what’s next for data privacy?

Data & Analytics In the wake of GDPR, what’s next for data privacy?

9m Patrick Salyer
How using a CDP can solve challenges in data activation and personalization

Data & Analytics How using a CDP can solve challenges in data activation and personalization

10m Kai Vollhardt
Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

10m Mike O'Brien
How to use online customer reviews to inform data

Data & Analytics How to use online customer reviews to inform data

11m Paige Leidig