Brands aren’t using the full slate of available first-party data

Data & Analytics Brands aren’t using the full slate of available first-party data

12m Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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Real-time digital insights & automation: Powering digital marketer’s performance

AI & Automation Real-time digital insights & automation: Powering digital marketer’s performance

12m Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

Data & Analytics Terminus co-founder explains why ABM is a B2B strategy, not a tool

12m Jacqueline Dooley

Terminus co-founder explains why ABM is a B2B stra...

We spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. View article

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AI-based personalization provides 10%+ revenue uplift to this top retailer

Case Study AI-based personalization provides 10%+ revenue uplift to this top retailer

12m Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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Five technology + trends changing digital marketing in 2020

AI & Automation Five technology + trends changing digital marketing in 2020

1y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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The age of customer acquisition 3.0

AI & Automation The age of customer acquisition 3.0

1y Lomit Patel

The age of customer acquisition 3.0

IMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...

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Exponea clarifies the differences between CDPs, DMPs and CRMs

Data & Analytics Exponea clarifies the differences between CDPs, DMPs and CRMs

1y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn

Data & Analytics Q&A with Anthony Botibol, VP of Marketing at BlueVenn

1y Mahir Prasad

Q&A with Anthony Botibol, VP of Marketing at BlueV...

We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. View article

Thinking CDP? Keep these things in mind

Data & Analytics Thinking CDP? Keep these things in mind

1y Jordan Torpy

Thinking CDP? Keep these things in mind

Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? View article

Six principles for a world-class PIM strategy

Data & Analytics Six principles for a world-class PIM strategy

1y Dietmar Rietsch

Six principles for a world-class PIM strategy

Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...

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Consumers will share location data if it’s clear why and they have control

Data & Analytics Consumers will share location data if it’s clear why and they have control

1y Barry Levine

Consumers will share location data if it’s clear w...

New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. View article

Convertr look to provide integration in an increasingly crowded martech ecosystem

Data & Analytics Convertr look to provide integration in an increasingly crowded martech ecosystem

1y Mahir Prasad

Convertr look to provide integration in an increas...

Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. View article

Retailers leverage customer data to drive personalized experiences

Analyzing Customer Data Retailers leverage customer data to drive personalized experiences

1y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. View article

Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

1y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. View article

Want to improve the CX? Data democratization is your answer

Data & Analytics Want to improve the CX? Data democratization is your answer

1y Dina Kholkar

Want to improve the CX? Data democratization is yo...

CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...

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Marketing mind-blowers for 2020!

Data & Analytics Marketing mind-blowers for 2020!

1y James McDermott

Marketing mind-blowers for 2020!

Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. View article

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

Data & Analytics How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

1y Jacqueline Dooley

How Greyhound used SurveyMonkey to increase their ...

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...

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Why marketers must have lazer focus on first-party data

Analyzing Customer Data Why marketers must have lazer focus on first-party data

1y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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How to hyper-target audiences to effectively localize a national campaign

Data & Analytics How to hyper-target audiences to effectively localize a national campaign

1y Mike Rowan

How to hyper-target audiences to effectively local...

KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...

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Three ways to use predictive analytics to grow your business

Analytics Three ways to use predictive analytics to grow your business

1y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. View article

Using customer lifetime value (CLV) for ecommerce success

Data & Analytics Using customer lifetime value (CLV) for ecommerce success

1y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. View article

Three surprising changes on the road to digital transformation

Data & Analytics Three surprising changes on the road to digital transformation

1y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

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Martech in product prototyping: Three critical factors

Data & Analytics Martech in product prototyping: Three critical factors

1y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

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Stop wasting your data: Turn IP data into marketing dollars

Analytics Stop wasting your data: Turn IP data into marketing dollars

1y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

AI & Automation Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

1y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. View article

Sourcepoint adds CCPA compliance to its Consent Management Platform

Data & Analytics Sourcepoint adds CCPA compliance to its Consent Management Platform

1y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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How marketers can take control of their data stack

Data & Analytics How marketers can take control of their data stack

1y Madan Bharadwaj

How marketers can take control of their data stack

Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...

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