Lytics announces customer journey integration with Salesforce Marketing Cloud

Data & Analytics Lytics announces customer journey integration with Salesforce Marketing Cloud

8m Kimberly Collins
Why CMOs should embrace data privacy protection

Data & Analytics Why CMOs should embrace data privacy protection

9m R. Paul Singh
Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

Data & Analytics Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

9m Barry Levine
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Forrester DMP report 2019: Adobe and Salesforce lead the pack

Data & Analytics Forrester DMP report 2019: Adobe and Salesforce lead the pack

10m Luke Richards
Clearbit launches X platform, marrying CRM to its firmographic data

Data & Analytics Clearbit launches X platform, marrying CRM to its firmographic data

10m Barry Levine
Customer data platforms: The next step in customer experiences

Data & Analytics Customer data platforms: The next step in customer experiences

10m James McDermott
Optimizely speeds up site testing with new Performance Edge

Data & Analytics Optimizely speeds up site testing with new Performance Edge

10m Barry Levine
Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Data & Analytics Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

10m Barry Levine
Data privacy: What should marketers be doing to prepare for regulation?

Data & Analytics Data privacy: What should marketers be doing to prepare for regulation?

10m Charlie Braithwaite
Finance platform Kabbage acquires SMB data provider Radius Intelligence

Data & Analytics Finance platform Kabbage acquires SMB data provider Radius Intelligence

10m Barry Levine
HubSpot partners with Supermetrics to enable automated multi-portal views

Data & Analytics HubSpot partners with Supermetrics to enable automated multi-portal views

10m Barry Levine
CDP industry continues to expand, hits $2.4 billion in funding

Data & Analytics CDP industry continues to expand, hits $2.4 billion in funding

10m Kimberly Collins
CDP investment outcomes: 2.5x more likely to outperform competitors

Data & Analytics CDP investment outcomes: 2.5x more likely to outperform competitors

11m Jacqueline Dooley
Using predictive modeling to plan your 2020 marketing strategy

Data & Analytics Using predictive modeling to plan your 2020 marketing strategy

11m Jacqueline Dooley
Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

Data & Analytics Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

11m Naomi Smith
Martech stack + customer loyalty: What effect can tech have on retention?

Data & Analytics Martech stack + customer loyalty: What effect can tech have on retention?

11m Luke Richards
How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Data & Analytics How European marketers are navigating data in light of GDPR and ePrivacy Regulation

12m Luke Richards
Customer calls: Using call insights en masse for better marketing

AI & Automation Customer calls: Using call insights en masse for better marketing

12m Tim Flagg
What are the biggest challenges senior marketers face?

Data & Analytics What are the biggest challenges senior marketers face?

12m Tereza Litsa
McKinsey's insights on personalization and martech: New report

Data & Analytics McKinsey's insights on personalization and martech: New report

12m Luke Richards
Contentsquare buys Clicktale to create a global experience analytics provider

Data & Analytics Contentsquare buys Clicktale to create a global experience analytics provider

1y Barry Levine
Measuring marketing data: What to look for and how to get started

Data & Analytics Measuring marketing data: What to look for and how to get started

1y Charlie Braithwaite
Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

Data & Analytics Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

1y Barry Levine
SheerID goes global with its automated student verification

Data & Analytics SheerID goes global with its automated student verification

1y Barry Levine
Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

1y Barry Levine
Five business intelligence trends marketers should not overlook

Data & Analytics Five business intelligence trends marketers should not overlook

1y Marc Cerniglio
Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

1y Mike O'Brien