A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View articleLytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View articleInvoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleWith more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...
View articleIt's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...
View articleLearn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...
View articleAdobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...
View articleSourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...
View articleUnused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...
View articleFor marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Rea...
View articleHubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data acro...
View articleCDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...
View articleCMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read More...
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleAdobe and Salesforce top the Forrester DMP report 2019. For the future, consumer-led security will be a key feature. What else should marketers look f...
View articleClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleCEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...
View articleOptimizely today released Performance Edge, which will speed up test delivery by using what they call an Experiment Delivery Network rather than a CDN...
View articleAdobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...
View article"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleHubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...
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