80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleCasual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleThe objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...
View articleAfter you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleMarketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleIt’s more important than ever nowadays to understand your most effective channels. In a multi-channel world, attribution becomes harder and marketers ...
View articleMarketing attribution has become a growing trend among marketers over the last year. In fact, 63% of US marketers are ready to increase their prioriti...
View articleDon’t let the complexity scare you. The key to a successful Customer Data Platform selection project is taking things one step at a time. Start with...
View articleIn the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...
View articleIt goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and leads without breaking t...
View articleWe create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...
View articleCustomer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a...
View articleWith the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleData democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...
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