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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle
Data & Analytics
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle
3y
Mike O'Brien
Introduction to Customer Data Platforms
Data & Analytics
Introduction to Customer Data Platforms
3y
David Raab, CDPI
GDPR: How US businesses are preparing
Data & Analytics
GDPR: How US businesses are preparing
3y
Clark Boyd
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6 changes in marketing measurement that will impact 2018
Data & Analytics
6 changes in marketing measurement that will impact 2018
3y
Sam Carter
Real-time relevance and predicting purchases
Data & Analytics
Real-time relevance and predicting purchases
3y
Mike O'Brien
How the GDPR promises to improve personalization
Data & Analytics
How the GDPR promises to improve personalization
3y
Mike O'Brien
GDPR: Increased transparency and increased trust
Data & Analytics
GDPR: Increased transparency and increased trust
3y
Mike O'Brien
From 1980 through next May: The evolution of GDPR
Data & Analytics
From 1980 through next May: The evolution of GDPR
3y
Mike O'Brien
How democratizing data leads to better decisions
Data & Analytics
How democratizing data leads to better decisions
3y
Mike O'Brien
Breaking down silos with the metrics that matter
Data & Analytics
Breaking down silos with the metrics that matter
3y
Mike O'Brien
GDPR: The role of technology in data compliance
Data & Analytics
GDPR: The role of technology in data compliance
3y
Clark Boyd
6 ways to increase your conversion rate using behavioral data
Analyzing Customer Data
6 ways to increase your conversion rate using behavioral data
3y
Mike O'Brien
Tools and tips for calculating the ROI of social media
Conversion & ROI
Tools and tips for calculating the ROI of social media
3y
Clark Boyd
How machine learning can help you optimize your website's UX
AI & Automation
How machine learning can help you optimize your website's UX
3y
Chris Camps
What do CMOs need to know about cybersecurity?
Data & Analytics
What do CMOs need to know about cybersecurity?
3y
Luke Richards
How to achieve true omnichannel relevance
Analyzing Customer Data
How to achieve true omnichannel relevance
3y
Clark Boyd
How to use behavioral data to enhance your website's conversion rate
Analytics
How to use behavioral data to enhance your website's conversion rate
3y
Chris Camps
4 data types you need to understand the customer journey
Data & Analytics
4 data types you need to understand the customer journey
3y
Chris Camps
Big data in the travel industry: How can travel companies do more to collect and use customer data?
Analyzing Customer Data
Big data in the travel industry: How can travel companies do more to collect and use customer data?
3y
Clark Boyd
Using clickstream data to know your customer's entire online journey
Analytics
Using clickstream data to know your customer's entire online journey
3y
Rebecca Sentance
AI and predictive analytics: What does the future hold?
AI & Automation
AI and predictive analytics: What does the future hold?
3y
Clark Boyd
5 businesses using AI to predict the future and profit
AI & Automation
5 businesses using AI to predict the future and profit
3y
Clark Boyd
How a growth marketing mindset can help drive customer engagement
Data & Analytics
How a growth marketing mindset can help drive customer engagement
3y
Linus Gregoriadis
How can analytics and AI allow marketers to predict the future?
AI & Automation
How can analytics and AI allow marketers to predict the future?
3y
Clark Boyd
How can a Customer Data Platform tackle common challenges faced by CMOs?
Analyzing Customer Data
How can a Customer Data Platform tackle common challenges faced by CMOs?
4y
Sam Carter
Is it time to rein in the tech giants? What internet regulation could mean for marketers
Data & Analytics
Is it time to rein in the tech giants? What internet regulation could mean for marketers
4y
Clark Boyd
What are the essential components of a Customer Data Platform?
Analyzing Customer Data
What are the essential components of a Customer Data Platform?
4y
Sam Carter
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