Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

6m Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

1y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Emerging trends in IoT are changing online marketing

Data regulations Emerging trends in IoT are changing online marketing

1y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

2y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

2y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

2y Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

2y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

2y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

2y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

2y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

2y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

2y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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Answering the call for greater privacy by tapping AI

AI & Automation Answering the call for greater privacy by tapping AI

2y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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A step back: IDFA’s impact on the advertising ecosystem

Digital Advertising A step back: IDFA’s impact on the advertising ecosystem

2y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Digital Advertising Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

2y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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AI applications for digital out of home advertising

AI & Automation AI applications for digital out of home advertising

2y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Digital Advertising Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

2y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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CTV is where the viewers go and advertisers should follow

Content CTV is where the viewers go and advertisers should follow

2y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

2y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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How to target ads for Gen Z on CTV?

Digital Advertising How to target ads for Gen Z on CTV?

2y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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The role of AI advertising for deep customer experience personalization

AI & Automation The role of AI advertising for deep customer experience personalization

2y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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How to increase revenue without increasing spend

Digital Advertising How to increase revenue without increasing spend

2y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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4 industries that can make the most of interactive 3D configurators

Digital Advertising 4 industries that can make the most of interactive 3D configurators

2y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

AI & Automation Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

2y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

Digital Advertising Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

2y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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Using AI and advertising technology in a post-COVID-19 world

AI & Automation Using AI and advertising technology in a post-COVID-19 world

2y Roman Daneghyan

Using AI and advertising technology in a post-COVI...

On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...

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The power of product + marketing

Digital Advertising The power of product + marketing

2y Peter Klayman

The power of product + marketing

Say goodbye to low conversions, poor engagement and below average retention. Read More...

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