Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

1y Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

View article
Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

View article
The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

1y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

2y Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

View article
Three trends challenger brand marketers need to know

Digital Marketing Three trends challenger brand marketers need to know

3y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

View article
Emerging trends in IoT are changing online marketing

Marketing Emerging trends in IoT are changing online marketing

3y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

View article
Why doesn’t Zoom have advertising in it?

Digital Marketing Why doesn’t Zoom have advertising in it?

3y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

View article
Let’s just take a minute

Digital Marketing Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

View article
How automation solves the problem of product feed and retail ad management

Marketing Technology How automation solves the problem of product feed and retail ad management

3y Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

View article
Sales lift from AOOH averaged nearly 19% across four CPG categories

Digital Marketing Sales lift from AOOH averaged nearly 19% across four CPG categories

3y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

View article
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

View article
Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

Ecommerce Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

3y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

View article
5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Marketing 5G-powered future of OTT entertainment and advertising: What is on the horizon?

3y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

View article
The 4 essential elements of effective in-app advertising

Emerging Technology The 4 essential elements of effective in-app advertising

3y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

View article
CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Marketing CTV advertising remains on the rise with new opportunities for Roku channel owners

3y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

View article
Answering the call for greater privacy by tapping AI

Emerging Technology Answering the call for greater privacy by tapping AI

3y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

View article
A step back: IDFA’s impact on the advertising ecosystem

Digital Marketing A step back: IDFA’s impact on the advertising ecosystem

4y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

View article
Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Insights Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

4y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

View article
AI applications for digital out of home advertising

Emerging Technology AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

View article
Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Mobile Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

View article
CTV is where the viewers go and advertisers should follow

Marketing Technology CTV is where the viewers go and advertisers should follow

4y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Marketing Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
How to target ads for Gen Z on CTV?

Digital Marketing How to target ads for Gen Z on CTV?

4y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

View article
The role of AI advertising for deep customer experience personalization

Emerging Technology The role of AI advertising for deep customer experience personalization

4y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

View article
How to increase revenue without increasing spend

Digital Marketing How to increase revenue without increasing spend

4y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

View article
4 industries that can make the most of interactive 3D configurators

Marketing Technology 4 industries that can make the most of interactive 3D configurators

4y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

View article
Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

Marketing Technology Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

4y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

View article
1 2 3 4