Brands are moving to in-house programmatic: Is it the right choice?

Digital Advertising Brands are moving to in-house programmatic: Is it the right choice?

2y Mark Gorman
3 ways advertisers can combat ad fraud in mobile marketing

Digital Advertising 3 ways advertisers can combat ad fraud in mobile marketing

2y Marc Porcelli
A year of ad tech in review: drastic change in digital publishing

Digital Advertising A year of ad tech in review: drastic change in digital publishing

2y Xavi Beumala
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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

Digital Advertising Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

2y Emily Alford
Tackling ad fraud: 5 questions advertisers and brands should start asking

Digital Advertising Tackling ad fraud: 5 questions advertisers and brands should start asking

2y Michael Paxman
Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

2y Emily Alford
Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

2y Dave Atchison
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

2y Mike O'Brien
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

2y Mike O'Brien
Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

2y Clark Boyd
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

2y Mike O'Brien
ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

2y Mike O'Brien
Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

2y Mike O'Brien
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

2y Al Roberts
Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

3y Al Roberts
Should brands bring their programmatic advertising in-house?

Digital Advertising Should brands bring their programmatic advertising in-house?

3y Luke Richards
In-app advertising vs mobile web advertising: Which is the better investment?

Digital Advertising In-app advertising vs mobile web advertising: Which is the better investment?

3y Al Roberts
New research: Brands missing out on Amazon marketing opportunity

Digital Advertising New research: Brands missing out on Amazon marketing opportunity

3y Linus Gregoriadis
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

3y Al Roberts
How to optimize your marketing communications: A Growth Marketer's Guide

Analyzing Customer Data How to optimize your marketing communications: A Growth Marketer's Guide

3y Chris Camps
What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

3y Al Roberts
Robots vs. humans: Will AI bring the advertising apocalypse?

AI & Automation Robots vs. humans: Will AI bring the advertising apocalypse?

3y Daniel Surmacz
Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

Digital Advertising Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

3y Sam Lawson, Head of ClickZ
Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

3y Andrew Warren-Payne
How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

3y Al Roberts
Top three programmatic trends in 2017

Digital Advertising Top three programmatic trends in 2017

4y Daniel Surmacz
Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Digital Advertising Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

4y Sam Lawson, Head of ClickZ