Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...
View articleKPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...
View articleDanny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...
View articleVidea's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleVP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleVP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...
View articleIn the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...
View articleWith Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...
View articleClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleAdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleLiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleThe online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleAd fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they're a g...
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