5 emerging tech and how to leverage them for marketing success

AI & Automation 5 emerging tech and how to leverage them for marketing success

1y Mike Rowan

5 emerging tech and how to leverage them for marke...

KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...

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How Idomoo's personalized video platform helps marketers engage customers

Digital Advertising How Idomoo's personalized video platform helps marketers engage customers

1y Jacqueline Dooley

How Idomoo's personalized video platform helps mar...

Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...

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Five fascinating ways AI is changing advertising

AI & Automation Five fascinating ways AI is changing advertising

1y Shereta Williams

Five fascinating ways AI is changing advertising

Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...

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Winter is coming: Goodbye cookies, hello contextual

Data-Driven Marketing Winter is coming: Goodbye cookies, hello contextual

1y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Programmatic advertising: Growing pains and what you need to know

Digital Advertising Programmatic advertising: Growing pains and what you need to know

2y Travis Clinger

Programmatic advertising: Growing pains and what y...

VP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....

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Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

Data & Analytics Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

2y Barry Levine

Tru Optik releases Privacy.TV, CCPA-compatible sol...

Tru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...

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When will 3D, 360-degree, and VR revolutionize social video ads?

AR & VR When will 3D, 360-degree, and VR revolutionize social video ads?

2y Arron Redmore

When will 3D, 360-degree, and VR revolutionize soc...

VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...

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DTC brands are getting out-of-home (OOH) marketing wrong

Digital Advertising DTC brands are getting out-of-home (OOH) marketing wrong

2y James Heller

DTC brands are getting out-of-home (OOH) marketing...

In the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...

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Why Alaska Airlines used Wrapify for OOH advertising and attribution

Digital Advertising Why Alaska Airlines used Wrapify for OOH advertising and attribution

2y Kimberly Collins

Why Alaska Airlines used Wrapify for OOH advertisi...

With Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...

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Clearbit launches X platform, marrying CRM to its firmographic data

Data & Analytics Clearbit launches X platform, marrying CRM to its firmographic data

2y Barry Levine

Clearbit launches X platform, marrying CRM to its ...

Clearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...

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AdRoll releases new Brand Awareness solution for DTC marketers

Digital Advertising AdRoll releases new Brand Awareness solution for DTC marketers

2y Kimberly Collins

AdRoll releases new Brand Awareness solution for D...

AdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...

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Guide to mobile advertising: Types of ads and main platforms

Digital Advertising Guide to mobile advertising: Types of ads and main platforms

2y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

2y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

2y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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How emerging tech is eliminating the need for ad blockers

Digital Advertising How emerging tech is eliminating the need for ad blockers

2y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

Digital Advertising LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

2y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

2y Tessa Judge

GeoEdge CEO Amnon Siev about ad integrity and safe...

Interview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...

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The impact of increased Amazon presence in digital advertising

Digital Advertising The impact of increased Amazon presence in digital advertising

2y P.K. Kannan

The impact of increased Amazon presence in digital...

The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...

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How to create trust in native advertising for financial services

Digital Advertising How to create trust in native advertising for financial services

3y Emily Alford

How to create trust in native advertising for fina...

When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...

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Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

3y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

3y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

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Brands are moving to in-house programmatic: Is it the right choice?

Digital Advertising Brands are moving to in-house programmatic: Is it the right choice?

3y Mark Gorman

Brands are moving to in-house programmatic: Is it ...

Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...

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3 ways advertisers can combat ad fraud in mobile marketing

Digital Advertising 3 ways advertisers can combat ad fraud in mobile marketing

3y Marc Porcelli

3 ways advertisers can combat ad fraud in mobile m...

Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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A year of ad tech in review: drastic change in digital publishing

Digital Advertising A year of ad tech in review: drastic change in digital publishing

3y Xavi Beumala

A year of ad tech in review: drastic change in dig...

It's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...

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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

Digital Advertising Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

3y Emily Alford

Kenshoo support of Apple Search Ads to simplify mo...

Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...

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Tackling ad fraud: 5 questions advertisers and brands should start asking

Digital Advertising Tackling ad fraud: 5 questions advertisers and brands should start asking

3y Michael Paxman

Tackling ad fraud: 5 questions advertisers and bra...

Ad fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they're a g...

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Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

3y Emily Alford

Nike’s sales soar in light of Kaepernick controver...

Last Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...

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