Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

3y Emily Alford

Nike’s sales soar in light of Kaepernick controver...

Last Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...

View article
Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

3y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

View article
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

View article
Get the latest analysis and reports delivered to your inbox daily
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

3y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

View article
Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

4y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

View article
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

4y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

View article
ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

4y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

View article
Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

4y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

View article
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

4y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

View article
Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

4y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

View article
Should brands bring their programmatic advertising in-house?

Digital Advertising Should brands bring their programmatic advertising in-house?

4y Luke Richards

Should brands bring their programmatic advertising...

Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...

View article
In-app advertising vs mobile web advertising: Which is the better investment?

Digital Advertising In-app advertising vs mobile web advertising: Which is the better investment?

4y Al Roberts

In-app advertising vs mobile web advertising: Whic...

Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

View article
New research: Brands missing out on Amazon marketing opportunity

Digital Advertising New research: Brands missing out on Amazon marketing opportunity

4y Linus Gregoriadis

New research: Brands missing out on Amazon marketi...

Only 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...

View article
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

4y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

View article
How to optimize your marketing communications: A Growth Marketer's Guide

Analyzing Customer Data How to optimize your marketing communications: A Growth Marketer's Guide

4y Chris Camps

How to optimize your marketing communications: A G...

Growth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...

View article
What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

4y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

View article
Robots vs. humans: Will AI bring the advertising apocalypse?

AI & Automation Robots vs. humans: Will AI bring the advertising apocalypse?

4y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

View article
Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

Digital Advertising Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

4y Sam Lawson

Why advertising is broken and how technology will ...

In this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and asks, does advert...

View article
Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

4y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

View article
How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

4y Al Roberts

How the whitelisting trend could impact the digita...

Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...

View article
Top three programmatic trends in 2017

Digital Advertising Top three programmatic trends in 2017

5y Daniel Surmacz

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. Read More...

View article
Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Digital Advertising Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

5y Sam Lawson

Using psychology to improve online advertising wit...

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to cre...

View article
Ben Williams – Adblockers and the future of online advertising

Digital Advertising Ben Williams – Adblockers and the future of online advertising

5y nell

Ben Williams – Adblockers and the future of online...

Adblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 5...

View article
Zack Sullivan – The future of online advertising

Digital Advertising Zack Sullivan – The future of online advertising

5y Sam Lawson

Zack Sullivan – The future of online advertising

In Episode 11 we talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publish...

View article
What are the biggest obstacles to programmatic advertising?

Data-Driven Marketing What are the biggest obstacles to programmatic advertising?

5y Rebecca Sentance

What are the biggest obstacles to programmatic adv...

The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...

View article
1 2 3