Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleAd fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they're a g...
View articleLast Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleIn the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleAvocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
View articleAds.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...
View articleWhilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...
View articleOver the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleOnly 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleGrowth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleIn this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and asks, does advert...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleProgrammatic is a game-changing technology in the advertising industry. Read More...
View articleTargeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to cre...
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